We’re gearing up for a jam-packed November, with SpotXers jetting off to events all over the world.
College students today represent a powerful consumer market—the brands and products they become loyal to during this time in their lives will likely have a place in their shopping baskets for years to come. However, marketers often find it challenging…
We’re gearing up for a jam-packed October, with SpotXers jetting off to events all over the world.
Traditional and digital media exist in separate economies. How do we maintain the integrity of both with convergence? That’s what this panel, “Resolving the Economics of Convergence”, sought to discover.
We’re looking forward to a busy September packed with events all around the globe.
We brought our one-of-a-kind event to Singapore to facilitate programmatic deals between premium buyers and sellers in the region.
Checkout or latest SpotX on the Move and keep track of where the SpotX team will be throughout the summer.
Story authored by Randy Cooke, originally published on The Drum’s Found Remote. Economics is a fascinating discipline. It is, at its core, the science of systems, providing instructive models for understanding nodes of value and centers of influence. As it…
Programmatic technology has revolutionized the landscape for digital advertising, but the adoption of programmatic buying practices has not been consistent across the globe. Our latest white paper takes a look at some of the challenges and opportunities facing U.S. based publishers as they expand their audiences around the world.
What is CTV? A connected TV, also called CTV, is a television or connected device with an internet connection and a UI that enables users to access OTT content through applications. OTT is not CTV but CTV can be OTT…