In the 1970s, the first cable TV networks began to emerge to the wider U.S. audience. Names like HBO, ESPN, and Nickelodeon offered viewers new and exciting content compared to what we were used to. At the same time, TV…
2018 was a record-breaking year for digital video and TV advertising with another huge year-over-year increase. One of the major drivers of growth was the emergence of over-the-top (OTT) and connected TV (CTV) fueled by an increase in audience size…
2018 was a record-breaking year for digital video and TV advertising with another huge year-over-year increase in spend. Global total media ad spend was estimated at $628.63 billion in 2018 — with digital accounting for 43.5 percent of investments —…
The spread of Total Video is closely tied to the continued evolution of the internet. Through faster broadband speeds and more connected devices, internet is easily the largest contributor to the growth of non-traditional TV consumption. According to Ookla, the…
For nearly a decade, our conception of television has been changing. Internet-connected TVs ushered online content and downloadable apps into the living room, while traditional TV programming now follows us on the road, as people enjoy their favorite shows from…
The last decade has seen tremendous growth in the global TV space. With more content than ever before and an increasing number of methods to consume it, we are truly in the middle of a shift from linear TV to…
It was great to be back in Tokyo, Japan for Advertising Week Asia and this time, we had the pleasure of having our chief revenue officer, Sean Buckley, and managing director of Asia, Gavin Buxton, in market also. Ken Harada,…
A survey of 41 U.S.-based MVPDs (multichannel video service providers), pure-play OTT providers, content owners, and advertisers reveals that changing patterns in how video is consumed has resulted in significant shifts in their video advertising strategies. Overall, 80 percent of…
Get your copy to learn: How the shifting digital environment influences automotive consumers’ behavior and expectations How to accurately measure performance of digital advertising Tips and best practices for building an effective digital video campaign Video has played an integral…
As viewers adopt emerging channels for video content, the lines between linear television and digital are becoming increasingly blurred. By and large, consumers no longer differentiate the two. It’s now possible to watch live TV on a smartphone or laptop,…