Someday you’ll get paid to watch TV
In 1968, the Detroit Tigers won the World Series and I turned 5. My grandfather and I watched every game on a black and white TV with rabbit ears. Whenever the picture got fuzzy, my Grandpa would say “Jackie, go…
Protecting user data with server-side ad insertion and Audience Lock
With both media owners and ad buyers activating increasing amounts of first- and third-party data to improve ad targeting, effective transactions at scale are sometimes held back by legitimate data privacy concerns. Broadcasters and MVPDs, who often sell ads based…
Converging traditional with connected TV: It’s not as difficult as you think
With the continued rise of connected TV (CTV), traditional TV advertisers might be feeling some pressure to jump into this new wave of content consumption. But with all the hype of viewers moving over to connected TV, does that mean…
How does sellers.json work?
In a previous blog, we introduced two new specifications recently released for public comment by the IAB: sellers.json and the OpenRTB SupplyChain Object. Today, we’re going to take a closer look at sellers.json and how it helps improve transparency across…
The convergence of linear and digital: who owns the living room?
The way we consume video has evolved dramatically over the last 30 years. When I think back to my childhood, my family always had a TV with a cable package, but we also had a wonderful machine called a VCR….
Farm-to-Table Digital Video
My wife and I are foodies. Some of our favorite places are “farm-to-table” that specialize in artfully prepared, locally grown, Southern cuisine. Nothing pretentious mind you- just simple, GMO-free, and seasonal. We even like to shop the weekend farmer’s market…
Reach Hyper-Local Live Programming Audiences Over the Internet with Syncbak
In March of 2009, Syncbak was founded to make live local broadcast television available over the top (OTT) to viewers across the country. Today, just 10 years later, Syncbak powers over 12 million hours of live local streaming to OTT…
Open and Private Marketplaces in 2019
The video advertising ecosystem has changed a lot over the last few years, including some of the core ways in which ads are transacted. On a macro level, the pendulum has swung between an open marketplace concept to more of…
clypd and SpotX: Bridging Linear TV and OTT
Video consumption habits are evolving. This is in part due to “cord-cutters” — people who cancel their cable and other pay TV subscriptions, often opting instead to consume premium content via the internet. Despite the shift, linear TV still dominates,…
Digiday Publishing Summit 2019: Transforming the Advertising Landscape
In March, SpotXers took to the mountain air in Vail, Colorado for the Digiday Publishing Summit, rounding out our sixth year as a premier partner. The event brought together premium publishers to discuss the transforming advertising landscape and how they’re…