With both media owners and ad buyers activating increasing amounts of first- and third-party data to improve ad targeting, effective transactions at scale are sometimes held back by legitimate data privacy concerns. Broadcasters and MVPDs, who often sell ads based…
With the continued rise of connected TV (CTV), traditional TV advertisers might be feeling some pressure to jump into this new wave of content consumption. But with all the hype of viewers moving over to connected TV, does that mean…
In a previous blog, we introduced two new specifications recently released for public comment by the IAB: sellers.json and the OpenRTB SupplyChain Object. Today, we’re going to take a closer look at sellers.json and how it helps improve transparency across…
The way we consume video has evolved dramatically over the last 30 years. When I think back to my childhood, my family always had a TV with a cable package, but we also had a wonderful machine called a VCR….
My wife and I are foodies. Some of our favorite places are “farm-to-table” that specialize in artfully prepared, locally grown, Southern cuisine. Nothing pretentious mind you- just simple, GMO-free, and seasonal. We even like to shop the weekend farmer’s market…
In March of 2009, Syncbak was founded to make live local broadcast television available over the top (OTT) to viewers across the country. Today, just 10 years later, Syncbak powers over 12 million hours of live local streaming to OTT…
The video advertising ecosystem has changed a lot over the last few years, including some of the core ways in which ads are transacted. On a macro level, the pendulum has swung between an open marketplace concept to more of…
Video consumption habits are evolving. This is in part due to “cord-cutters” — people who cancel their cable and other pay TV subscriptions, often opting instead to consume premium content via the internet. Despite the shift, linear TV still dominates,…
In March, SpotXers took to the mountain air in Vail, Colorado for the Digiday Publishing Summit, rounding out our sixth year as a premier partner. The event brought together premium publishers to discuss the transforming advertising landscape and how they’re…
In the 1970s, the first cable TV networks began to emerge to the wider U.S. audience. Names like HBO, ESPN, and Nickelodeon offered viewers new and exciting content compared to what we were used to. At the same time, TV…