Someday you’ll get paid to watch TV
In 1968, the Detroit Tigers won the World Series and I turned 5. My grandfather and I watched every game on a black and white TV with rabbit ears. Whenever the picture got fuzzy, my Grandpa would say “Jackie, go…
Protecting User Data with Server-Side Ad Insertion and Audience Lock
With both media owners and ad buyers activating increasing amounts of first- and third-party data to improve ad targeting, effective transactions at scale are sometimes held back by legitimate data privacy concerns. Broadcasters and MVPDs, who often sell ads based…
Online Video: 14 Experts Weigh in on Global Challenges and Opportunities
2018 was a record-breaking year for digital and online video with another huge year-over-year increase in spend. Global total media ad spend was estimated at $628.63 billion for 2018 — with digital accounting for 43.5 percent of investments — including…
clypd and SpotX: Bridging Linear TV and OTT
Video consumption habits are evolving. This is in part due to “cord-cutters” — people who cancel their cable and other pay TV subscriptions, often opting instead to consume premium content via the internet. Despite the shift, linear TV still dominates,…
Q&A with SpotX Senior Product Marketing Manager Eric Shiffman: What’s New in Data Privacy?
Thanks to growing data privacy concerns and the General Data Protection Regulation (GDPR) implementation in 2018, personal data projection and government enforcement have become two of this year’s hot topics in just about every digital media discussion. To shed more…
Programmatic Addressable: Target Live TV Audiences in Real-Time
This article was written by Matthew Isaia, account executive, digital sales at DISH Media (Sling TV and DISH Network). As we all know, video consumption continues to dynamically change. Viewers want full control of their content and the convenience to…
Audience Targeting with Oracle: Q&A with Oracle Data Cloud’s Dan Loewenberg
We recently sat down with Dan Loewenberg, head of partner development, TV/Video Platforms at Oracle Data Cloud, to chat about the opportunities for audience targeting and measurement in 2019. As an ad tech veteran at a leading data management platform…
Q&A: CRO of XITE Cees Honig Discusses Data Trends
Founded in the Netherlands in 2008, international music video platform XITE recently took a big step into the U.S. market by launching an all-new interactive streaming service on Comcast Xfinity X1. In addition to X1 customers, XITE reaches more than…
The Evolution of CTV Targeting and Measurement: Q&A with Tru Optik’s Val Dietl Baron
We recently sat down with Val Dietl Baron, SVP of client and partner development at Tru Optik, to chat about the growth of over-the-top (OTT) and connected TV (CTV) video and the opportunities for audience targeting and measurement in these…
Evaluating Cross-Screen Audiences: Q&A with Kelly McMahon
In our recent research survey, TV is Total Video: Predicting OTT and the Future of Video Advertising, 80% of respondents said that changing video viewing habits have resulted in the need to serve cross-screen audiences, prompting shifts in video advertising…