SendtoNews is North America’s largest platform for digital sports highlights and video. They consistently rank as a top 3 digital sports video property for unique viewers and total videos viewed among other industry leaders like ESPN, MLB and NBC Sports, by distributing league official content to more than 1500 digital publishers and broadcasters. This case study examines how early adopter SendtoNews implemented SpotX’s video-centric Header Bidding Wrapper solution, generating additional revenue streams to supplement direct sold inventory.
By competing all demand sources simultaneously rather than relying on the traditional waterfall approach to bidding, header bidding delivers maximum revenue to publishers while minimizing latency and maintaining a seamless experience for the end user.
Click here to view the full case study.