The streaming wars are heating up. The kitchen is jam-packed and the number of cooks looking to add some pizzazz to the menu is not slowing down anytime soon. Only a few short months ago, subscribing to either Netflix or…
A 62-year-old and a 26-year-old walk into a bar. On the bar is a glass of cheap beer and a glass of 12-year-old scotch. Who gets which? If the only information you have about them is their age, you would…
As the demand for content viewed over streaming services continues to grow, so does the opportunity for ad spend in over-the-top (OTT) and connected TV (CTV). Thanks to the rise of shows like Stranger Things and Game of Thrones in…
In 2019, the term “cord cutter” is no longer a phrase thrown around by a small group of tech-savvy, budget-conscious millennials. It has entered our common lexicon. While traditional cable is still the leading TV viewing medium, this term is…
According to advertisers, measurement is a leading challenge to the growth of over-the-top (OTT) and connected TV (CTV) advertising. Buyers want the measurement capabilities they’ve come to expect for desktop and mobile to be available for OTT and CTV. One…
There are many challenges that media owners face in today’s OTT industry with how to handle live streaming events. How can media owners learn to equip themselves and combat these challenges? Vice president of the advanced solutions group at SpotX,…
An Internet Protocol (IP) address is a numerical identifier assigned to each device connected to the internet. Broadly speaking, IP addresses allow devices to talk to each other and exchange information. In ad tech specifically, IP addresses help geo-target advertisements…
An up-what? In the thick of Upfronts season, worlds collide. Upfront TV buys, where media agencies have the opportunity to preview pending programming at the network level for upcoming TV seasons, is also where many media dollars are promised, allocated,…
It wasn’t too long ago that the only concurrence in the digital video industry at large was the actual media itself and the third-party data housed by data management platforms (DMPs) used to target these campaigns. When all we were…
The hot topic these days seems to really be focused around supply path optimization. From a buyer’s perspective who is purchasing media in a programmatic or managed service capacity, it is a very complex ecosystem to navigate who actually has…