Over-the-top (OTT) video has hit the mainstream and brands have started to pay attention. During SpotX‘s recent Guide to OTT in APAC webinar with WFA, we asked the 70+ attendees for their views on OTT. The results reflect a favourable attitude…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. The video advertising landscape in Australia and around the world is competitive, fragmented, and rich in its variety of…
Connected TV adoption and viewership has been growing for years and has accelerated substantially due to the COVID-19 crisis. A recent study shows that the pandemic appears to be accelerating the cord-cutting shift, with 64% of respondents saying they cut…
Server-side ad insertion (SSAI) — a process that allows for a buffer-less transition from content, to ad, then back to content — was developed years ago and was quickly adopted as it brought the user experience of digital video up…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. As consumption of over-the-top (OTT) content scales rapidly, how is it playing out in Southeast Asia specifically? In a panel…
People are consuming content on connected devices at a scale we’ve never seen before, which is opening new opportunities for advertisers. Implementing a connected TV (CTV) advertising strategy can become challenging with the significant fragmentation of the CTV and over-the-top…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. SpotX recently partnered with the World Federation of Advertisers (WFA) to host a webinar that explores the unique OTT…
Note: This post reports on data from the March 12-18 period. Check back in to the SpotX.tv blog for new posts and trending data. As the spread of COVID-19 dramatically changes daily life, the ad tech industry must figure out…
In October, we outlined some of the opportunities and challenges that stood in the path of growing ad spend in over-the-top (OTT) environments. Despite these challenges, ad spend in OTT continued to grow in 2019 and budgets are predicted to…
This year marks the start of a new decade, one we’re terming the “connected decade” due to the incredible growth of digital TV and streaming in 2020 and beyond. As over-the-top (OTT) and connected TV (CTV) services take over living…