Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Thailand’s television landscape has made great technological strides in the past few years. From 2012-2016, the over-the-top (OTT) market…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. The streaming video market is experiencing a tremendous explosion in Southeast Asia and platform owners from all corners of the…
Crackle Plus is the leading ad-supported video-on-demand (AVOD) platform with its Crackle and Popcornflix VOD brands, and is well known by those of us who’ve toiled in the streaming video space. It’s one of the very first movers; both in…
This is a guest post authored by Matthew Watson, CEO of SendtoNews. Over-the-top (OTT) and online video (OLV) advertising are both great ways for brands to reach their desired audiences with compelling creatives. OTT or connected TV (CTV) campaigns that…
Cable companies have long seen the writing on the wall as the number of cord-cutters and cord-nevers continue to grow, yet the coronavirus pandemic has accelerated the trend. Many consumers have begun opting for broadband-only services from multichannel video programming…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. COVID-19 has driven a surge in digital media consumption during the lockdown; however, advertisers and brands have cut their marketing…
Over-the-top (OTT) video has hit the mainstream and brands have started to pay attention. During SpotX‘s recent Guide to OTT in APAC webinar with WFA, we asked the 70+ attendees for their views on OTT. The results reflect a favourable attitude…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. The video advertising landscape in Australia and around the world is competitive, fragmented, and rich in its variety of…
Connected TV adoption and viewership has been growing for years and has accelerated substantially due to the COVID-19 crisis. A recent study shows that the pandemic appears to be accelerating the cord-cutting shift, with 64% of respondents saying they cut…
Server-side ad insertion (SSAI) — a process that allows for a buffer-less transition from content, to ad, then back to content — was developed years ago and was quickly adopted as it brought the user experience of digital video up…