After an uncertain spring, we have seen global video ad spend rebound in recent months. Spend is returning to pre-pandemic levels and, with some verticals, posting strong year-over-year growth. Video streaming viewership has remained high since the pandemic took hold,…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Cyber Communications Inc. (CCI) Japan, a Dentsu Group’s digital marketing company, has been a pioneer in the Japanese digital market offering a…
This is a guest post authored by Andrew Tint, Programmatic Partnerships at DISH Media. The market predicts that CTV advertising spend will hit $10B in 2021, and will continue to grow as the COVID-19 crisis accelerates cord cutting across…
Who else is excited to think about a new year and a fresh start? While 2020 has been quite a whirlwind, the silver lining is that the last several months have been a great time to test new approaches, trial…
More consumers are cutting the cord and over-the-top (OTT) video is experiencing rapid growth. At the same time, political campaigns are facing pressure to adapt to one of the most truncated election calendars in history as COVID-19 has changed the…
While the predictions business might be a particularly fraught one these days, it is still necessary for us to have foresight as we plan for 2021. On our final day of SpotX Connect: Sightlines, I hosted a panel with some…
The line between traditional broadcast TV and OTT continues to blur. To a viewer, it is the subtle difference between watching their favorite crime drama on a cable channel and watching that same episode either on a streaming service or…
To develop the most advanced video advertising capabilities for over-the-top (OTT) customers, SpotX recently made a strategic investment in SpringServe, the leading ad serving platform for OTT and connected TV (CTV). Together, SpotX and SpringServe will offer joint customers state-of-the-art…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Thailand’s television landscape has made great technological strides in the past few years. From 2012-2016, the over-the-top (OTT) market…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. The streaming video market is experiencing a tremendous explosion in Southeast Asia and platform owners from all corners of the…