According to advertisers, measurement is a leading challenge to the growth of over-the-top (OTT) and connected TV (CTV) advertising. Buyers want the measurement capabilities they’ve come to expect for desktop and mobile to be available for OTT and CTV. One…
There are many challenges that media owners face in today’s OTT industry with how to handle live streaming events. How can media owners learn to equip themselves and combat these challenges? Vice president of the advanced solutions group at SpotX,…
An Internet Protocol (IP) address is a numerical identifier assigned to each device connected to the internet. Broadly speaking, IP addresses allow devices to talk to each other and exchange information. In ad tech specifically, IP addresses help geo-target advertisements…
An up-what? In the thick of Upfronts season, worlds collide. Upfront TV buys, where media agencies have the opportunity to preview pending programming at the network level for upcoming TV seasons, is also where many media dollars are promised, allocated,…
It wasn’t too long ago that the only concurrence in the digital video industry at large was the actual media itself and the third-party data housed by data management platforms (DMPs) used to target these campaigns. When all we were…
The hot topic these days seems to really be focused around supply path optimization. From a buyer’s perspective who is purchasing media in a programmatic or managed service capacity, it is a very complex ecosystem to navigate who actually has…
Video consumption habits are evolving. This is in part due to “cord-cutters” — people who cancel their cable and other pay TV subscriptions, often opting instead to consume premium content via the internet. Despite the shift, linear TV still dominates,…
In the 1970s, the first cable TV networks began to emerge to the wider U.S. audience. Names like HBO, ESPN, and Nickelodeon offered viewers new and exciting content compared to what we were used to. At the same time, TV…
This article was written by Matthew Isaia, account executive, digital sales at DISH Media (Sling TV and DISH Network). As we all know, video consumption continues to dynamically change. Viewers want full control of their content and the convenience to…
This article was originally published on AdExchanger in its “On TV and Video” column on February 25, 2019. You can find the original article here. For a few years now, traditional pay TV providers in the United States have lost…