Advanced TV (ATV) is here and it is taking advertising to the next level. The convergence between traditional and digital environments is providing advertisers with new opportunities to reach consumers in increasingly relevant ways across all environments. What exactly…
As the world adapted to the pandemic and phrases like “the new normal” became the new normal, activities that once relied on in-person attendance found new homes online. While viewership was already shifting from traditional cable TV to over-the-top…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Addressable TV will become Australia’s new industry obsession in 2021 as broadcasters — buoyed by the mainstream success of…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. With OTT experiencing monumental growth, brands are reviewing and rebalancing their video buying strategies. What should publishers, broadcasters, and pay…
Hundreds of millions of Americans have received a COVID-19 vaccine as distribution ramps up. As of April 26, the CDC reports 42.5% of the US population has received at least one dose of the vaccine. Great progress has been made…
It shouldn’t be news to anyone that traditional linear TV viewership is in decline. The story of the past decade in video has been the paradigm shift from cable subscriptions to digital streaming. However, a surprising number of today’s media…
Results-driven marketing is at the forefront of advertising as recessionary pressures tighten budgets. OTT has hit the mainstream and been embraced by a broader demographic during the pandemic, offering advertisers a compelling combination of audience scale and market-leading levels of…
Over-the-top (OTT) video has hit critical mass, and nowhere is this more apparent than in the Asia Pacific region. Media Partners Asia predicts that the online video industry in Asia Pacific (excluding China) will grow at roughly 15% per year…
Over-the-top (OTT) service continues to outpace previous growth predictions. And with the pandemic further accelerating OTT growth, it’s no wonder media owners are looking for ways to better control their video advertising business. To help media owners with this issue,…