Note: This post reports on data from the March 12-18 period. Check back in to the SpotX.tv blog for new posts and trending data. As the spread of COVID-19 dramatically changes daily life, the ad tech industry must figure out…
In October, we outlined some of the opportunities and challenges that stood in the path of growing ad spend in over-the-top (OTT) environments. Despite these challenges, ad spend in OTT continued to grow in 2019 and budgets are predicted to…
This year marks the start of a new decade, one we’re terming the “connected decade” due to the incredible growth of digital TV and streaming in 2020 and beyond. As over-the-top (OTT) and connected TV (CTV) services take over living…
In December we laid out the new players entering the streaming wars and discussed the impact we expect them to have on the industry and consumers’ viewing habits. One of the more unique new offerings we focused on is NBCUniversal’s…
OTT and streaming services have already taken over living rooms, but 2020 is the year they will also take over live events. There are 64 million households with CTV, and of those, 40 million only use CTV streaming services –…
Super Bowl Sunday is on the horizon. Across the country football fans are preparing for the big game, deciding who they are going to root for, planning watch parties, and organizing snacks. The Super Bowl is an event with many…
The streaming wars are heating up. The kitchen is jam-packed and the number of cooks looking to add some pizzazz to the menu is not slowing down anytime soon. Only a few short months ago, subscribing to either Netflix or…
A 62-year-old and a 26-year-old walk into a bar. On the bar is a glass of cheap beer and a glass of 12-year-old scotch. Who gets which? If the only information you have about them is their age, you would…
As the demand for content viewed over streaming services continues to grow, so does the opportunity for ad spend in over-the-top (OTT) and connected TV (CTV). Thanks to the rise of shows like Stranger Things and Game of Thrones in…
In 2019, the term “cord cutter” is no longer a phrase thrown around by a small group of tech-savvy, budget-conscious millennials. It has entered our common lexicon. While traditional cable is still the leading TV viewing medium, this term is…