Over-the-top (OTT) video has hit critical mass, and nowhere is this more apparent than in the Asia Pacific region. Media Partners Asia predicts that the online video industry in Asia Pacific (excluding China) will grow at roughly 15% per year…
Over-the-top (OTT) service continues to outpace previous growth predictions. And with the pandemic further accelerating OTT growth, it’s no wonder media owners are looking for ways to better control their video advertising business. To help media owners with this issue,…
Local Now provides real-time localized information to more than 225 markets across the US, with programming ranging from current events, weather, and traffic to lifestyle, sports, and business. Once a hyper-localized linear channel, the Local Now offering has evolved into…
What lies ahead for video advertising in 2021? The drastic shift in audiences’ video viewing behaviors and record growth in connected TV (CTV) advertising have already inspired exciting new developments, which will surely continue throughout this year. We asked leaders…
With the ever-evolving ad market seeing a continued shift of dollars and consumer eyeballs from traditional to connected TV, long-time viewer favorite AMC Networks is taking a “viewer-first” strategy that reaches audiences on whatever screen they’re watching. Advertisers can then…
For media owners, the streaming wars reached a fever pitch in 2020. Viewership doubled as a result of the ongoing pandemic, with household-bound audiences turning to over-the-top (OTT) and connected TV (CTV) programming to stay informed and entertained. Premier streaming…
It’s time for marketing leaders to move beyond traditional TV measurement standards and center their approach around metrics that reflect true consumer reach and sales KPIs. As we discuss in our 2021 video advertising trends report, many brands continue to…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. With ad-supported video on demand (AVOD) growing in popularity, what lies ahead for Asian over-the-top (OTT) advertising as consumption soars…
Who’s excited for the new year? While companies across the industry faced numerous challenges throughout 2020, we also have all made great strides in meeting the changing needs of consumers. The overarching trends we’ve seen thus far aren’t necessarily…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. The unstoppable rise of over-the-top (OTT) video in Asia presents an exciting opportunity for brands to engage hard-to-reach audiences within…