In the 1970s, the first cable TV networks began to emerge to the wider U.S. audience. Names like HBO, ESPN, and Nickelodeon offered viewers new and exciting content compared to what we were used to. At the same time, TV…
This article was written by Matthew Isaia, account executive, digital sales at DISH Media (Sling TV and DISH Network). As we all know, video consumption continues to dynamically change. Viewers want full control of their content and the convenience to…
This article was originally published on AdExchanger in its “On TV and Video” column on February 25, 2019. You can find the original article here. For a few years now, traditional pay TV providers in the United States have lost…
In the world of advertising, change is a constant theme. In the over-the-top (OTT) industry, this has especially been true over the last few years and continues to be a space of rapid evolution. As an industry, programmatic would not…
Kelly McMahon, SVP of global demand operations at SpotX, recently discussed some of the top connected TV (CTV) and over-the-top (OTT) trends that developed in 2018 — from increased investments in OTT to better ad experiences for consumers to enhanced…
SpotX and Yospace recently hosted a breakfast event in Sydney, sharing key principles and best practices for monetising major live events at scale in 2019. Drawing from both technology companies’ wealth of experience, they outlined the complexities involved in delivering…
2018 was a record-breaking year for digital video and TV advertising with another huge year-over-year increase in spend. Global total media ad spend was estimated at $628.63 billion in 2018 — with digital accounting for 43.5 percent of investments —…
In the last decade, the rise of video has grown exponentially, with predictions that video will account for 82 percent of all internet traffic in 2021. Over just the last year, however, there have already been huge spikes the way…
Before we head out for the holidays and come back in the new year, let’s take a look back at the biggest ad tech stories from 2018. GDPR No other story made more of an impact on advertising technology this…
This article was originally published on RTL Group Backstage. Japanese broadcasters are adjusting to the change in consumer TV viewing behavior, with the introduction of OTT and subscription video-on-demand (SVOD) platforms — such as Netflix, Hulu, and Amazon Prime Video —…