Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Addressable TV will become Australia’s new industry obsession in 2021 as broadcasters — buoyed by the mainstream success of…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. With OTT experiencing monumental growth, brands are reviewing and rebalancing their video buying strategies. What should publishers, broadcasters, and pay…
Hundreds of millions of Americans have received a COVID-19 vaccine as distribution ramps up. As of April 26, the CDC reports 42.5% of the US population has received at least one dose of the vaccine. Great progress has been made…
It shouldn’t be news to anyone that traditional linear TV viewership is in decline. The story of the past decade in video has been the paradigm shift from cable subscriptions to digital streaming. However, a surprising number of today’s media…
Results-driven marketing is at the forefront of advertising as recessionary pressures tighten budgets. OTT has hit the mainstream and been embraced by a broader demographic during the pandemic, offering advertisers a compelling combination of audience scale and market-leading levels of…
Over-the-top (OTT) video has hit critical mass, and nowhere is this more apparent than in the Asia Pacific region. Media Partners Asia predicts that the online video industry in Asia Pacific (excluding China) will grow at roughly 15% per year…
Over-the-top (OTT) service continues to outpace previous growth predictions. And with the pandemic further accelerating OTT growth, it’s no wonder media owners are looking for ways to better control their video advertising business. To help media owners with this issue,…
Local Now provides real-time localized information to more than 225 markets across the US, with programming ranging from current events, weather, and traffic to lifestyle, sports, and business. Once a hyper-localized linear channel, the Local Now offering has evolved into…
What lies ahead for video advertising in 2021? The drastic shift in audiences’ video viewing behaviors and record growth in connected TV (CTV) advertising have already inspired exciting new developments, which will surely continue throughout this year. We asked leaders…
With the ever-evolving ad market seeing a continued shift of dollars and consumer eyeballs from traditional to connected TV, long-time viewer favorite AMC Networks is taking a “viewer-first” strategy that reaches audiences on whatever screen they’re watching. Advertisers can then…