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SpotX Director of Supply Ops Matt Obermeyer explains how publishers can boost the value of their ad inventory to drive higher CPMs and fill rates.
SpotX rivela oggi i risultati dello studio condotto sull’ecosistema dell’advertising su TV connessa in Europa.
To help educate the industry on the types of opportunities we are seeing, SpotX went to Advertising Week to sponsor and host events that provided a great avenue for thought leadership.
With nearly four years at SpotX under her belt, Emily Weisiger’s role has evolved from Tech Ops Engineer to Director of Tech Ops. Emily has seen the company double in size and expand to 11 offices around the globe. Alongside fellow SpotX team members, Emily helped...
We’re getting ready for a busy October with events across the globe. ATS Tokyo When: October 3 Where: Tokyo, Japan ATS Tokyo is the largest programmatic event in Japan. Attended by the top decision-making Japanese digital marketing executives, ATS Tokyo will cover the...
It’s nearly impossible to work in digital advertising these days and not encounter header bidding. That’s not a surprise, given header bidding’s track record of increasing yield for media owners, and the percent of media owners who still rely on legacy ad servers. In...
Video ad serving platform SpotX today announced the integration of its header bidding suite with Amazon Publisher Services’ Transparent Ad Marketplace (TAM).
SpotX and VUDU have announced an exclusive agreement to power the programmatic monetization of Vudu’s Movies On Us advertising-supported content catalog.
Consumers won’t tolerate buffering or differing audio/visual quality on their commercials. Server-side Ad Insertion (SSAI) solves these problems by seamlessly stitching transcoded advertisements into the original video stream.
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