Over the last decade, Jukin Media has built a portfolio of digital-first media brands that, in recent years, has become a staple of the free ad-supported streaming TV (FAST) ecosystem. Those brands, which first found success on social media to…
Since its debut in 2015, fuboTV has seen TV audiences steadily drop cable and move to live TV streaming services. Consumers have embraced streaming over traditional pay television for a variety of reasons, including a more personalized, premium viewing…
Who’s excited for the new year? While companies across the industry faced numerous challenges throughout 2020, we also have all made great strides in meeting the changing needs of consumers. The overarching trends we’ve seen thus far aren’t necessarily…
Server-side ad insertion (SSAI) — a process that allows for a buffer-less transition from content, to ad, then back to content — was developed years ago and was quickly adopted as it brought the user experience of digital video up…
In October, we outlined some of the opportunities and challenges that stood in the path of growing ad spend in over-the-top (OTT) environments. Despite these challenges, ad spend in OTT continued to grow in 2019 and budgets are predicted to…
In December we laid out the new players entering the streaming wars and discussed the impact we expect them to have on the industry and consumers’ viewing habits. One of the more unique new offerings we focused on is NBCUniversal’s…
OTT and streaming services have already taken over living rooms, but 2020 is the year they will also take over live events. There are 64 million households with CTV, and of those, 40 million only use CTV streaming services –…
Super Bowl Sunday is on the horizon. Across the country football fans are preparing for the big game, deciding who they are going to root for, planning watch parties, and organizing snacks. The Super Bowl is an event with many…
The streaming wars are heating up. The kitchen is jam-packed and the number of cooks looking to add some pizzazz to the menu is not slowing down anytime soon. Only a few short months ago, subscribing to either Netflix or…