Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. The explosive growth in mobile has heralded a new generation of apps, especially in the Asia-Pacific region, which leads the world in…
What is server-side ad insertion (SSAI) or dynamic ad insertion (DAI)? SSAI is a process used to insert ads into a piece of high-quality, long-form content. For media owners, the ad insertion process allows for a buffer-less transition from content,…
In the US, streaming services quickly became popular as consumers cut the cord on their pay-TV subscriptions, creating a profitable environment for subscription video on demand (SVOD) services. In Asia, however, the same trend hasn’t manifested; consumers aren’t used to…
Mobile devices have become central to our lives. In fact, according to a Deloitte study, consumers around the world check their phone within five minutes of waking up in the morning. Around 20 percent of consumers check their phone more…
An Internet Protocol (IP) address is a numerical identifier assigned to each device connected to the internet. Broadly speaking, IP addresses allow devices to talk to each other and exchange information. In ad tech specifically, IP addresses help geo-target advertisements…
The advertising industry continuously takes new measures and develops new technology to identify and eliminate illegitimate inventory. In the last two years, the Interactive Advertising Bureau (IAB) Tech Lab, along with their technical working groups and committees which include players…
2018 was a record-breaking year for digital and online video with another huge year-over-year increase in spend. Global total media ad spend was estimated at $628.63 billion for 2018 — with digital accounting for 43.5 percent of investments — including…
For some time now, the world has been talking about 5G — the next big evolution for telecom and connectivity. But if you’re like me, the terms 2G, 3G, 4G, 4G LTE, and 5G may carry little significance. In short,…
In the never-ending fight against fraud, bad actors continue to grow more sophisticated, developing new strategies as the industry bands together to stomp them out. While many may immediately think of fraudulent web traffic and incidents like Methbot, the industry…
2018 was a record-breaking year for digital video and TV advertising with another huge year-over-year increase. One of the major drivers of growth was the emergence of over-the-top (OTT) and connected TV (CTV) fueled by an increase in audience size…