Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Over-the-top (OTT) video is thriving and is widely embraced by consumers in APAC — a market with fierce competition among…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Addressable TV will become Australia’s new industry obsession in 2021 as broadcasters — buoyed by the mainstream success of…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. With OTT experiencing monumental growth, brands are reviewing and rebalancing their video buying strategies. What should publishers, broadcasters, and pay…
Results-driven marketing is at the forefront of advertising as recessionary pressures tighten budgets. OTT has hit the mainstream and been embraced by a broader demographic during the pandemic, offering advertisers a compelling combination of audience scale and market-leading levels of…
Over-the-top (OTT) video has hit critical mass, and nowhere is this more apparent than in the Asia Pacific region. Media Partners Asia predicts that the online video industry in Asia Pacific (excluding China) will grow at roughly 15% per year…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. During CCI’s virtual Broadcasting Forum at the end of last year, SpotX hosted a panel discussion with leading brand…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. With ad-supported video on demand (AVOD) growing in popularity, what lies ahead for Asian over-the-top (OTT) advertising as consumption soars…
Who’s excited for the new year? While companies across the industry faced numerous challenges throughout 2020, we also have all made great strides in meeting the changing needs of consumers. The overarching trends we’ve seen thus far aren’t necessarily…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. The unstoppable rise of over-the-top (OTT) video in Asia presents an exciting opportunity for brands to engage hard-to-reach audiences within…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Cyber Communications Inc. (CCI) Japan, a Dentsu Group’s digital marketing company, has been a pioneer in the Japanese digital market offering a…