Advanced TV (ATV) is here and it is taking advertising to the next level. The convergence between traditional and digital environments is providing advertisers with new opportunities to reach consumers in increasingly relevant ways across all environments. What exactly…
Looking back less than a decade ago, TV advertising meant buying a spot within a certain program and hoping your target audience was tuning in. Today, that has shifted completely to where advertisers can reach specific audiences wherever they’re…
What lies ahead for video advertising in 2021? The drastic shift in audiences’ video viewing behaviors and record growth in connected TV (CTV) advertising have already inspired exciting new developments, which will surely continue throughout this year. We asked leaders…
This is a guest post authored by Andrew Tint, Programmatic Partnerships at DISH Media. The market predicts that CTV advertising spend will hit $10B in 2021, and will continue to grow as the COVID-19 crisis accelerates cord cutting across…
We already know that addressable TV increases the relevancy of ads for consumers, which in turn improves their overall viewing experience. What we haven’t explored, until now, is how bringing programmatic technology to linear TV inventory can drastically enhance…
People are consuming content on connected devices at a scale we’ve never seen before, which is opening new opportunities for advertisers. Implementing a connected TV (CTV) advertising strategy can become challenging with the significant fragmentation of the CTV and over-the-top…
The TV advertising industry is increasingly fragmented, especially as rising OTT and CTV consumption adds more viewing options across platforms and devices. Advertisers are facing new challenges, such as managing reach, frequency capping, and cross-platform measurement. We — as an…
The California Consumer Privacy Act (CCPA) is a landmark consumer privacy bill that will take effect on Jan 1, 2020. The intention of the act is to enhance the privacy and consumer protection rights of California residents. The penalties for noncompliance…
As we’re approaching the end of 2019, it’s time to take stock of ad tech predictions and trends. Some of the predictions at the end of last year haven’t taken shape, and others have skyrocketed. Here are five trends we’re…
Programmatic advertising is an intricate ecosystem with terabytes of data recorded for billions of daily transactions. The massive amounts of granular insights available make it extremely difficult for publishers to determine exactly where an error may be occurring. Programmatic is…