In France, the ad tech market has seen an increase in consumption around OTT. Sebastien Robin, managing director at SpotX, shared the key trends and predictions for connected TV in France in a recent video interview.
“We believe that major sporting events this year, such as the World Cup, will bring an increase of viewers to connected TV,” explained Sebastien. “There will be a lot of content, new websites and publishers offering new ways to consume content.”
Learn more from Sebastian about the trends in France in the video below: