In France, the ad tech market has seen an increase in consumption around OTT. Sebastien Robin, managing director at SpotX, shared the key trends and predictions for connected TV in France in a recent video interview.
“We believe that major sporting events this year, such as the World Cup, will bring an increase of viewers to connected TV,” explained Sebastien. “There will be a lot of content, new websites and publishers offering new ways to consume content.”
Challenges for the market in France this year include the continued adoption of Ads.txt, the Global Data Protection Regulation (GDPR), and the evolution of Header Bidding,
Learn more from Sebastian about the trends in France in the video below: