The past year has seen massive shifts in the video advertising landscape. Traditional power spenders such as travel and automotive put their advertising on hold while other industries — from personal finance to home fitness to online education — invested…
Who’s excited for the new year? While companies across the industry faced numerous challenges throughout 2020, we also have all made great strides in meeting the changing needs of consumers. The overarching trends we’ve seen thus far aren’t necessarily…
While the predictions business might be a particularly fraught one these days, it is still necessary for us to have foresight as we plan for 2021. On our final day of SpotX Connect: Sightlines, I hosted a panel with some…
As we began planning our fourth annual (and now virtual!) SpotX Connect, I started thinking about all that we’ve learned from the many ways our industry has adapted and shifted priorities this year. Our 2020 theme, Sightlines, focuses on how…
The line between traditional broadcast TV and OTT continues to blur. To a viewer, it is the subtle difference between watching their favorite crime drama on a cable channel and watching that same episode either on a streaming service or…
Overview of programmatic guaranteed Programmatic guaranteed has been growing in popularity for a while, and the current global pandemic has only made programmatic guaranteed more prominent. With strict budgets and heightened awareness around ad spend, buyers are finding security in…
Advertisers collect an astonishing amount of customer data on a daily basis. Every interaction you the consumer have with a brand provides them with valuable information to help shape your user profile and their perception of you. Believe it or…
The sophistication of programmatic advertising has grown by leaps and bounds since its inception. Once viewed as a means for selling remnant inventory, programmatic has evolved into a tool used by premium media owners to execute direct sales. This shift…
Direct deals between media owners and buyers are the norm, and the use of programmatic guaranteed is more appealing than ever. With programmatic guaranteed, both sides agree upon the deal terms for the campaign pre-launch. For example, target audience, impressions,…