Last week, we spoke with Sebastien Robin on trends, challenges and opportunities in ad tech in France. This week, we sat down with Chris Blok, country manager of Australia and New Zealand at SpotX, to check in the shift from desktop and mobile to OTT.
This year, one of the biggest trends surfacing is the continued shift from desktop and mobile to connected TV. As more and more smart TVs become connected, the video inventory available in OTT will continue to increase. In addition, broadcasters are ramping up their efforts to overlay first party data and data profiles to identify specific households.
In 2018, we’ll see a shift towards one-to-one addressability in TV. Combined with VAST 4, we’ll see greater transparency and measurability in the market. One of the biggest challenges will be how broadcasters retain and protect their first party data to increase yield and revenue with the shift to audience based buying.
Learn more in our video interview with Chris Blok below: