Nielsen Marketing Cloud will provide data insights for all SpotX media owners and agency clients looking to improve the performance of video media campaigns. London, 20 January 2020 – Nielsen today announces that it is collaborating with SpotX, the leading…
Nielsen Marketing Cloud fournira des données pour tous les médias et agences clients de SpotX cherchant à améliorer la performance des campagnes vidéo. Londres, 20 Janvier 2020 – Nielsen annonce aujourd’hui sa collaboration avec SpotX, la plateforme mondiale leader de…
Nielsen Marketing Cloud proporcionará datos de insights para todos los propietarios de medios SpotX y clientes de agencias que busquen mejorar el rendimiento de las campañas de medios de video. Londres, 20, enero de 2020 – Nielsen anuncia su colaboración…
In what seems like a blink of an eye, another holiday season has come and gone. Instead of just jumping into a new year, we’re also heading into a new decade. Over the last year — and throughout the last…
NEW YORK — December 11, 2019 – TiVo (NASDAQ: TIVO), the company that brings entertainment together to make it easy for consumers to find, watch, and enjoy, today announced a new partnership with SpotX, the leading global video advertising and…
What deems a story shareable? In an aim to answer that question, Shareably, a bootstrapped lifestyle company publishing thousands of articles across eight properties, measures the value of any story by whether a reader would share it with friends and…
The SpotX team was pleased to attend the recent “Programmatic TV” event, hosted by Adobe and gathering over 170 leading buyers, broadcasters, and suppliers in downtown Madrid. Attendees addressed a common objective: taking the temperature of the over-the-top (OTT) TV…
More than a year after GDPR took effect, companies are adopting greater transparency towards users around data use and collection. The most positive development from this period may be the awareness among consumers, who not only feel more responsible about…
The holidays are upon us, which means shoppers are out in force and advertisers are doing all they can to capture as much of the end-of-year windfall as possible. The 2019 holiday season is expected to be the biggest retail…
As the programmatic boom barrels ahead, demand for its various deal types continues to evolve. Several years ago, open marketplaces reigned with their vast scale and operational efficiencies, until concerns over brand safety and verification drove buyers toward private marketplaces….