Syncbak is the leader in OTT solutions, powering more than 12 million hours of live local broadcasts on OTT destinations like CBS All Access, Hulu, fuboTV, Sony, Amazon, the NFL, and more. Syncbak technology currently reaches 99 percent of the U.S….
We recently sat down with Dan Loewenberg, head of partner development, TV/Video Platforms at Oracle Data Cloud, to chat about the opportunities for audience targeting and measurement in 2019. As an ad tech veteran at a leading data management platform…
Digital publishers, web browsers, and mobile apps have been collecting data for years. The proof is in the custom ads that pop out from the sidebars, banners, and within text and content, advertising everything from skincare to the best flight deals….
It was great to be a part of the second Future of TV Advertising Forum held in Sydney in February, thanks to the Mediatel Events Team. Doltone House, Jones Bay Wharf was a fantastic spot to be especially when Sydney…
SpotX and Yospace recently hosted a breakfast event in Sydney, sharing key principles and best practices for monetising major live events at scale in 2019. Drawing from both technology companies’ wealth of experience, they outlined the complexities involved in delivering…
Founded in the Netherlands in 2008, international music video platform XITE recently took a big step into the U.S. market by launching an all-new interactive streaming service on Comcast Xfinity X1. In addition to X1 customers, XITE reaches more than…
We recently sat down with Val Dietl Baron, SVP of client and partner development at Tru Optik, to chat about the growth of over-the-top (OTT) and connected TV (CTV) video and the opportunities for audience targeting and measurement in these…
2018 was a record-breaking year for digital video and TV advertising with another huge year-over-year increase in spend. Global total media ad spend was estimated at $628.63 billion in 2018 — with digital accounting for 43.5 percent of investments —…
2018 was a record-breaking year for digital video and TV advertising with another huge year-over-year increase in spend. Global total media ad spend was estimated at $628.63 billion in 2018 — with digital accounting for 43.5 percent of investments —…
Close to 80 percent of advertisers plan on adopting data-driven targeting in the next year. The vast majority of media owners plan to meet those needs in the next year. How will you capitalize on the value of your audience…