The migration of viewers from linear TV to connected TV (CTV) and streaming video has accelerated massive changes at agencies, for both traditional TV teams and digital media teams. Faced with negotiating ownership of CTV as well as identifying how…
Advertisers Can Now Utilize Brand-Safety and Contextual Data on SpotX Supply LOS ANGELES, CA (JUNE 7) — IRIS.TV, the world’s leading video data platform, has tapped SpotX—now part of Magnite (Nasdaq: MGNI)—the leading global video advertising platform, to bring industry-standard…
Why Streaming Media Owners Should Be Laser Focused on First-Party Data
SpotX integrates TVSquared for ad measurement, attribution
SpotX Integrates TVSquared To Measure Brand Lift, Sales
Partnership Will Shape CTV Advertising Across North America, Europe & Latin America NEW YORK – April 27, 2021 – TVSquared has been onboarded by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power…
As Data-Driven TV Takes Off, SpotX’s New Tool Refines Audiences For Advertisers
Suite of Data Tools Empowers Media Owners and Advertisers to Leverage First-Party, Third-Party, or Subscriber Data for Audience Targeting NEW YORK — April 16, 2021 — SpotX, the leading global video advertising platform, today announced it has developed a comprehensive…
SpotX now reaches 70M connected TV households in U.S.
Ad Spending on SpotX’s Platform Up 42% in 2020