AMC’s FearFest and The Walking Dead premiere expected to draw high viewership, allowing media buyers to reach targeted viewers at scale NEW YORK — October 8, 2019 — SpotX, the leading global video advertising and monetization platform, today announced an…
Allen Klosowski, SVP, Advanced Solutions Group, SpotX, and Paul Ranger, VP of Technology Sales, Cadent, discuss how we can move the industry forward together Addressable advertising is growing, with industry experts saying it’ll hit $3.3 billion in spend next year….
In 2008, Gameloft became the first mobile game publisher to offer six games with the launch of the Apple App Store, and was even invited on stage with Steve Jobs to showcase their games library with the launch of the…
In 1968, the Detroit Tigers won the World Series and I turned 5. My grandfather and I watched every game on a black and white TV with rabbit ears. Whenever the picture got fuzzy, my Grandpa would say “Jackie, go…
With services such as Netflix being viewed over 70 percent of the time on connected televisions (CTVs), when a media buyer thinks of over-the-top (OTT) their first thought is not usually mobile or laptop-first. But the truth is, OTT can come…
With major events such as the FIFA Women’s World Cup and the US Open, 2019 has proven to be a monumental year for sports, with millions streaming content across their phones, desktops and connected devices. 10 years ago, streaming live…
As linear TV and digital video rapidly converge and consumption habits evolve, it is more critical than ever to deploy a cohesive and scalable video strategy across all screens. Marketers and media owners must learn to adapt and take advantage…
With both media owners and ad buyers activating increasing amounts of first- and third-party data to improve ad targeting, effective transactions at scale are sometimes held back by legitimate data privacy concerns. Broadcasters and MVPDs, who often sell ads based…
Video advertising and monetization platform among first supply-side platforms (SSPs) in industry to achieve “TAG Platinum Status” by earning all four seals from Trustworthy Accountability Group SHELTON, Conn., DENVER and LONDON — May 30, 2019 — SpotX, the leading…
Last month, SpotXers took the stage in San Francisco for the annual Spark Summit to discuss the SpotX’s use of Spark Streaming applications. Senior Software Engineers Landon Robinson, Jack Chapa, and Ben Storrie shared tips and tricks on navigating Spark…