What deems a story shareable? In an aim to answer that question, Shareably, a bootstrapped lifestyle company publishing thousands of articles across eight properties, measures the value of any story by whether a reader would share it with friends and…

The SpotX team was pleased to attend the recent “Programmatic TV” event, hosted by Adobe and gathering over 170 leading buyers, broadcasters, and suppliers in downtown Madrid. Attendees addressed a common objective: taking the temperature of the over-the-top (OTT) TV…

More than a year after GDPR took effect, companies are adopting greater transparency towards users around data use and collection. The most positive development from this period  may be the awareness among consumers, who not only feel more responsible about…

The holidays are upon us, which means shoppers are out in force and advertisers are doing all they can to capture as much of the end-of-year windfall as possible.  The 2019 holiday season is expected to be the biggest retail…

As the programmatic boom barrels ahead, demand for its various deal types continues to evolve. Several years ago, open marketplaces reigned with their vast scale and operational efficiencies, until concerns over brand safety and verification drove buyers toward private marketplaces….

As part of an innovative and constantly evolving industry, women across media and marketing are used to speaking up. We often participate in panels and lead highly technical conversations.  But…are we as used to speaking out when we are struggling? …

Since its launch in September 2016, DangerTV has become an omni-platform destination for adrenaline-pumping thrills and awe-inspiring adventure programming. Viewers enjoy its short-form clips and full-length episodes across social media, mobile apps, and connected TVs, and the Danger TV leadership…

Greetings Earthlings!  SpotX is coming to you live from planet Earth as we recap another lap around the sun and the findings from our third annual SpotX Connect conference. This year, the event brought together over 200 elite industry players…