Advertisers Can Now Utilize Brand-Safety and Contextual Data on SpotX Supply LOS ANGELES, CA (JUNE 7) — IRIS.TV, the world’s leading video data platform, has tapped SpotX—now part of Magnite (Nasdaq: MGNI)—the leading global video advertising platform, to bring industry-standard…
Why Streaming Media Owners Should Be Laser Focused on First-Party Data
SpotX integrates TVSquared for ad measurement, attribution
SpotX Integrates TVSquared To Measure Brand Lift, Sales
Partnership Will Shape CTV Advertising Across North America, Europe & Latin America NEW YORK – April 27, 2021 – TVSquared has been onboarded by SpotX, the leading global video advertising platform, as a preferred measurement and attribution partner to power…
As Data-Driven TV Takes Off, SpotX’s New Tool Refines Audiences For Advertisers
Suite of Data Tools Empowers Media Owners and Advertisers to Leverage First-Party, Third-Party, or Subscriber Data for Audience Targeting NEW YORK — April 16, 2021 — SpotX, the leading global video advertising platform, today announced it has developed a comprehensive…
SpotX now reaches 70M connected TV households in U.S.
Ad Spending on SpotX’s Platform Up 42% in 2020
42% YoY growth in global ad spend on the SpotX platform NEW YORK — April 6, 2021 — SpotX, the leading global video advertising platform, continued its profitable growth track-record and ended the year with both outstanding financial results and…