As the world adapted to the pandemic and phrases like “the new normal” became the new normal, activities that once relied on in-person attendance found new homes online. While viewership was already shifting from traditional cable TV to over-the-top…
Le können diesen Beitrag hier auch auf Deutsch lesen. The German video and TV markets have always been unique in comparison to the rest of Europe. There is an extremely robust traditional TV market driven by family viewing and…
It shouldn’t be news to anyone that traditional linear TV viewership is in decline. The story of the past decade in video has been the paradigm shift from cable subscriptions to digital streaming. However, a surprising number of today’s media…
Many advertisers are currently asking themselves how much weight CTV should carry in their next media plan. It is now widely accepted that 2020 was the tipping point for CTV – but some advertisers are still holding back because of…
This post was originally published on April 20, 2020, and was updated with new data on September 30, 2020. It’s time to throw the political advertising playbook from the last election cycle out the window. With the continued rise…
This year has accelerated the development of several digital video trends. Among them, we’ve seen audience data strategies evolve in response to new privacy regulations and the death of third-party cookies. We’ve also seen a surge in video viewership across…
To develop the most advanced video advertising capabilities for over-the-top (OTT) customers, SpotX recently made a strategic investment in SpringServe, the leading ad serving platform for OTT and connected TV (CTV). Together, SpotX and SpringServe will offer joint customers state-of-the-art…
CTV has progressed beyond its status as a new entrant to the market, with more consumers opting to access TV through streaming services. More than 61 million homes in Europe’s Big 5 markets watch CTV. Almost all are tuning in…
In the US, 70 million homes watch CTV on a regular basis, and 4 out of 5 of those CTV viewers watch ad-supported programming. But who exactly are these people tuning in across the world? What are they watching, what…
Do you remember what you were doing two years ago in the summer of 2018? The likelihood is that despite it not being that long ago, life looks quite different now. Two years ago, I joined SpotX to pursue an…