OTT Drives Targeted Awareness of College Affordability for GEAR UP NC and UNC System
The University of North Carolina System and VisionPoint Marketing wanted to engage first-generation students and raise awareness of college affordability programs. The precise, cross-device targeting possible through OTT and OLV helped reach target audiences — many of whom were not reachable through other traditional channels — and led to an incredibly successful campaign.
How Grab Food achieved 9X CTR with interactive ad solution
Grab Food, the leading online food delivery service in Southeast Asia, launched the Semua Bisa BM campaign across 11 cities in Indonesia. The goal was to promote sales with a range of menus offering an attractive discount of up to 50%. Grab wanted to try interactive ad solutions for the first time to drive click through rates on OTT and online video platforms.
SpotX Brings Crispy Delights to OTT
As part of Oishi’s promotional marketing campaign in the Philippines
for a baked potato snack – Crispy Patata, the brand wanted to explore
the best ways to achieve maximum brand awareness in the digital
space. Having traditionally focused 90% of their ad budget on linear TV
and using Youtube for digital video campaigns, they wanted to explore
new channels.
Philo Grows Revenue by 242% with Programmatic
Cord-cutting in America doesn’t appear to be slowing anytime soon. The exodus of cable subscribers continues, with nearly 35 million households expected to cut ties from their providers by 2023.
Programmatic Revenue Fuels Record Growth For Leading Live TV Streaming Service
Sling is pacing nearly 3x revenue growth year-over-year, and SpotX has played a key role in enabling our team to achieve those numbers.
Outside TV Yields Significant Results Through Partnership with SpotX
Through SpotX’s partnerships with 65+ premium DSPs, Outside TV was able to access competitive demand and consistent fill month over month. Learn more in our recent case study.
Zypmedia Captures Local TV Budgets for OTT Inventory
Although television viewership remains strong, consumer viewing habits have shifted dramatically from broadcast and over-the-air video to live and VOD content delivered via over-the-top.
SendtoNews Sees Early to Market Success in Video Header Bidding
By competing all demand sources simultaneously rather than relying on the traditional waterfall approach to bidding, header bidding delivers maximum revenue to publishers while minimizing latency and maintaining a seamless experience for the end user.
2021 Global Video Advertising Trends
Audiences around the world have drastically changed their video viewing behaviors in the past year, pressuring advertisers and media owners to quickly adapt. Download the report to see the seven key trends you need to know to plan for a successful 2021.
CTV Is for Everyone
Connected TV isn’t a short-lived tech trend, and it isn’t just for digital natives and millennial hipsters – CTV is for everyone. SpotX conducted consumer-based research to better understand viewership behavior. Download our US and EMEA reports for an in-depth look at CTV viewership.
Data Enablement Guide
Quality data improves advertiser planning capabilities and makes targeting more efficient. In short, good data can improve campaign lift. Read this guide to supercharge your video and CTV campaigns with smart data.
Everything You Need to Know About Video Header Bidding
Learn how video header bidding works. Read our guide to understand the benefits to media owners, best practices and how to get started.
SpotX 2020 Vision
Chances are you’ll need more than a crystal ball to thrive in 2020. With the arrival of new streaming giants and programmatic tech stacks, it’s never been trickier to peer through the smoke and discern what the future may hold. That’s why SpotX convened a panel of industry leaders to share their predictions about what’s next for TV and video.
2019 Video Advertising Trends
All of the changes and developments that occurred in the advertising ecosystem in 2018 give us a lot of insight regarding what’s to come in 2019 — including new offerings from OTT providers, a transformation of traditional TV, new technology innovations focused on data activation, and increased transparency efforts throughout the supply chain.
Ad Receptivity and the Ad-Supported OTT Video Viewer
Download the full report by IAB, conducted by Maru/Matchbox and sponsored by SpotX, to enhance your OTT video advertising strategy and learn more about the ad-supported OTT video viewing audience demographics, behaviors, and attitudes toward advertising.
A Video Buyer’s Guide to Auctions
Supply path optimization (SPO) has been a hot topic lately, as brands realize the need to take a more active role to ensure they are buying quality inventory in the most efficient and transparent manner possible. This guide is designed to help brands take these necessary steps to both understand and optimize towards auction dynamics.
Go Live: Addressable, Ad-Supported, Live Video At Scale
Download your copy of this white paper, created in collaboration with our friends at Yospace and Akamai, to learn how the industry can meet the addressable ad challenge in live video and the emerging technologies that are required for the ad ecosystem to scale.
TV Is Total Video
A survey of 41 US-based MVPDs (multichannel video service providers), pure-play OTT providers, content owners, and advertisers reveals that changing patterns in how video is consumed has resulted in significant shifts in their video advertising strategies.
Auto Advertising: How Digital Video is Driving the Industry
Video has played an integral role in the automotive advertising industry for decades—the combination of sight, sound and motion portrays the allure of a car in a way other forms of advertising can’t quite capture.
The Connected TV Advertising Opportunity in Europe
As the many channels become one, media owners have their work cut out for them in creating a business model that can support truly platform-agnostic programmatic video advertising.
Travel and Tourism: How Digital Video is Changing Engagement
With consumers in charge of their own travel destinies, travel and tourism brands have had to pivot their advertising strategies.
The SpotX Catalyst
This quarterly newsletter is a guide to data enablement for media owners. Each issue is designed as a playbook to help you activate audience data and increase the value of your video inventory.
The SpotX Guardian
Through expert interviews, best practices, and updates on new standards, this brand safety newsletter helps advertisers and the ad tech community maintain inventory quality. Subscribe for a quarterly guide to protecting your brand.