Quality data improves advertiser planning capabilities and makes targeting more efficient. In short, good data can improve campaign lift. Read this guide to supercharge your video and CTV campaigns with smart data.
Chances are you’ll need more than a crystal ball to thrive in 2020. With the arrival of new streaming giants and programmatic tech stacks, it’s never been trickier to peer through the smoke and discern what the future may hold. That’s why SpotX convened a panel of industry leaders to share their predictions about what’s next for TV and video.
All of the changes and developments that occurred in the advertising ecosystem in 2018 give us a lot of insight regarding what’s to come in 2019 — including new offerings from OTT providers, a transformation of traditional TV, new technology innovations focused on data activation, and increased transparency efforts throughout the supply chain.
Download the full report by IAB, conducted by Maru/Matchbox and sponsored by SpotX, to enhance your OTT video advertising strategy and learn more about the ad-supported OTT video viewing audience demographics, behaviors, and attitudes toward advertising.
Supply path optimization (SPO) has been a hot topic lately, as brands realize the need to take a more active role to ensure they are buying quality inventory in the most efficient and transparent manner possible. This guide is designed to help brands take these necessary steps to both understand and optimize towards auction dynamics.
Download your copy of this white paper, created in collaboration with our friends at Yospace and Akamai, to learn how the industry can meet the addressable ad challenge in live video and the emerging technologies that are required for the ad ecosystem to scale.
A survey of 41 US-based MVPDs (multichannel video service providers), pure-play OTT providers, content owners, and advertisers reveals that changing patterns in how video is consumed has resulted in significant shifts in their video advertising strategies.
Video has played an integral role in the automotive advertising industry for decades—the combination of sight, sound and motion portrays the allure of a car in a way other forms of advertising can’t quite capture.
As the many channels become one, media owners have their work cut out for them in creating a business model that can support truly platform-agnostic programmatic video advertising.