Featured Case Studies
Outside TV yields significant results through partnership with SpotX
Through SpotX’s partnerships with 65+ premium DSPs, Outside TV was able to access competitive demand and consistent fill month over month. Learn more in our recent case study.
ZYPMEDIA CAPTURES LOCAL TV BUDGETS FOR OTT INVENTORY
Although television viewership remains strong, consumer viewing habits have shifted dramatically from broadcast and over-the-air video to live and VOD content delivered via over-the-top.
SendtoNews Sees Early to Market Success in Video Header Bidding
By competing all demand sources simultaneously rather than relying on the traditional waterfall approach to bidding, header bidding delivers maximum revenue to publishers while minimizing latency and maintaining a seamless experience for the end user.
Featured White Papers & Research
White Paper: 2019 Video Advertising Trends
All of the changes and developments that occurred in the advertising ecosystem in 2018 give us a lot of insight regarding what’s to come in 2019 — including new offerings from OTT providers, a transformation of traditional TV, new technology innovations focused on data activation, and increased transparency efforts throughout the supply chain.
Research Paper: Ad Receptivity and the Ad-Supported OTT Video Viewer
Download the full report by IAB, conducted by Maru/Matchbox and sponsored by SpotX, to enhance your OTT video advertising strategy and learn more about the ad-supported OTT video viewing audience demographics, behaviors, and attitudes toward advertising.
White Paper: A Video Buyer’s Guide to Auctions
Supply path optimization (SPO) has been a hot topic lately, as brands realize the need to take a more active role to ensure they are buying quality inventory in the most efficient and transparent manner possible. This guide is designed to help brands take these necessary steps to both understand and optimize towards auction dynamics.
White Paper: Go Live
Download your copy of this white paper, created in collaboration with our friends at Yospace and Akamai, to learn how the industry can meet the addressable ad challenge in live video and the emerging technologies that are required for the ad ecosystem to scale.
White Paper: Global TV and Video Trends
Download your copy to learn about five key trends contributing to and shaping the continued evolution of television and the way we define and consume video.
Research Paper: TV is Total Video
A survey of 41 US-based MVPDs (multichannel video service providers), pure-play OTT providers, content owners, and advertisers reveals that changing patterns in how video is consumed has resulted in significant shifts in their video advertising strategies.
White Paper: Travel & Tourism – How Digital Video is Changing Engagement
With consumers in charge of their own travel destinies, travel and tourism brands have had to pivot their advertising strategies.
White Paper: Field Guide to International Programmatic Video Audiences – A U.S. Publisher Perspective
SpotX’s latest white paper takes a look at some of the challenges and opportunities facing U.S. based publishers as they expand their audiences around the globe.
White Paper: How Brands Can Win with Pure Programmatic Video in JAPAC
Brand advertisers are realising that video advertising must be part of their marketing mix if they are to effectively reach them across a multitude of platforms.
White Paper: Auto Advertising – How Digital Video is Driving the Industry
Video has played an integral role in the automotive advertising industry for decades—the combination of sight, sound and motion portrays the allure of a car in a way other forms of advertising can’t quite capture.
White Paper: Total Video – The Economics and Marketplaces of Convergence
As the many channels become one, media owners have their work cut out for them in creating a business model that can support truly platform-agnostic programmatic video advertising.
White Paper: The Connected TV Advertising Opportunity in Europe
As the many channels become one, media owners have their work cut out for them in creating a business model that can support truly platform-agnostic programmatic video advertising.
White Paper: Field Guide to Mobile Video Advertising
This white paper dives into the mobile advertising landscape — specifically the mobile video advertising landscape — exploring where it stands today and where we see it heading in 2017 and beyond.
Featured Infographics
Infographic: Audience Management Engine
Close to 80% of advertisers plan on adopting data-driven targeting in the next year. The vast majority of media owners plan to meet those needs in the next year.
Infographic: A year of ads.txt
This infographic covers ads.txt adoption trends and the important milestones of the last year. Learn more about how ads.txt has grown and for a refresher on how to implement it.
Infographic: Are you ready for GDPR?
The EU’s General Data Protection Regulation (GDPR), set to go into effect on May 25, 2018, will fundamentality change how companies are legally able to handle personal data.
Infographic: The Connected TV Advertising Opportunity in Europe
With MTM Research, SpotX put together a forecast of the connected TV advertising market, across five major European markets.
Infographic: A Connected Opportunity
Download our latest infographic to see how CTV is taking over households and the opportunity it presents for both publishers and advertisers.
Infographic: Curated Marketplaces — The Next Evolution of Buying
Download our latest infographic to discover the benefits of Curated Marketplaces and understand the value they can add for advertisers and publishers alike.
Infographic: Riding the In-App Wave
Download our latest infographic to discover the many opportunities surrounding the growth of mobile and learn how to maximize your returns.
Infographic: OTT – The modern living room
Top buyers and broadcasters across the industry are waking up to the value of OTT. Explore the growing opportunity surrounding over-the-top video on connected TVs, gaming consoles and other connected devices.