Close to 80% of advertisers plan on adopting data-driven targeting in the next year. The vast majority of media owners plan to meet those needs in the next year.
This infographic covers ads.txt adoption trends and the important milestones of the last year. Learn more about how ads.txt has grown and for a refresher on how to implement it.
The EU’s General Data Protection Regulation (GDPR), set to go into effect on May 25, 2018, will fundamentality change how companies are legally able to handle personal data.
Download our latest infographic to discover the benefits of Curated Marketplaces and understand the value they can add for advertisers and publishers alike.
Top buyers and broadcasters across the industry are waking up to the value of OTT. Explore the growing opportunity surrounding over-the-top video on connected TVs, gaming consoles and other connected devices.