It has been an exceptional year for the advertising industry. In 2020, brands and their agencies have adapted to the new home-centric consumer landscape by increasing their investment in digital advertising across TV and digital formats. This has accelerated the…
This year has accelerated the development of several digital video trends. Among them, we’ve seen audience data strategies evolve in response to new privacy regulations and the death of third-party cookies. We’ve also seen a surge in video viewership across…
For the last several years, Pixalate has been releasing quarterly reports called Seller Trust Indexes. They’re meant to provide a publicly available ranking system to allow the advertising industry to assess the quality of each of the sell-side platforms available…
Advertisers, media owners, and technology providers alike recognize the need for industry-wide standards that prevent advertising fraud, piracy, and malware. Estimates of the cost of ad fraud range greatly: White Ops and the ANA estimate $5.8B globally, while Cheq predicts…
With social media channels Facebook and Twitter taking opposite stands on the topic, and Google falling a bit in the middle, how political ads are sourced, reviewed, and displayed is gaining a lot of attention. We’ve previously covered why a…
As advertising technology evolves, so does the need for advertisers to increase their focus on brand safety. SpotX is committed to building a better, safer, and more transparent industry to help advertisers understand exactly where their ads appear online. The…
Sellers.json and the SupplyChain object – available now for buyers to utilize immediately Our brand safety manifesto says that … “We do not accept that there is a place in our industry for fraud and veiled practices — we reject…
According to advertisers, measurement is a leading challenge to the growth of over-the-top (OTT) and connected TV (CTV) advertising. Buyers want the measurement capabilities they’ve come to expect for desktop and mobile to be available for OTT and CTV. One…
Mobile devices have become central to our lives. In fact, according to a Deloitte study, consumers around the world check their phone within five minutes of waking up in the morning. Around 20 percent of consumers check their phone more…
In April, the IAB Tech Lab introduced two new technical specs for public comment, sellers.json, and the OpenRTB SupplyChain object. The IAB is hoping to use these specs to increase trust in the digital advertising supply chain, specifically on the…