Brand safety and inventory quality have been in SpotX’s DNA since day one. We’ve not only invested heavily in industry-leading solutions, we also have a dedicated team solely focused on the cause. We understand that it takes a mixture of people, technology, and processes to effectively fight low-quality, invalid and unsafe ad placements.
Quality is integrated into every aspect of SpotX, from our stringent onboarding and approval processes to human oversight and technology on every impression served. We’re dedicated to doing whatever possible to eradicate these issues from the industry.
SpotX is also an active participant in many industry initiatives, including several fraud-free guarantees, ads.txt, and compliance with The Trustworthy Accountability Group’s initiatives to combat fraud, piracy, malware, and transparency.
This infographic illustrates SpotX’s ongoing dedication to brand safety and inventory quality.