As streaming behaviors have matured, so too have attitudes towards streaming services and ad tolerance. Consumers love the flexibility connected TV (CTV) and streaming services provide, and the a la carte nature is a reality that many don’t want to…
Do you remember what you were doing two years ago in the summer of 2018? The likelihood is that despite it not being that long ago, life looks quite different now. Two years ago, I joined SpotX to pursue an…
We’ve covered publisher first-party data, advertiser first-party data and second-party data, but there is still yet another key type of data – third-party data. What is third-party data? Third-party data is any information collected by an entity that does not…
The California Consumer Privacy Act (CCPA) is a landmark consumer privacy bill that will take effect on Jan 1, 2020. The intention of the act is to enhance the privacy and consumer protection rights of California residents. The penalties for noncompliance…
Allen Klosowski, SVP, Advanced Solutions Group, SpotX, and Paul Ranger, VP of Technology Sales, Cadent, discuss how we can move the industry forward together Addressable advertising is growing, with industry experts saying it’ll hit $3.3 billion in spend next year….
At any given time when you walk into my apartment, you will find a collection of do-it-yourself (DIY) projects, all at varying levels of completion. From sewing quilts out of scraps of old clothing to building funky new furniture, I’m…
I’ve been selling video supply for ten years, and I’ve never been as excited about a product or medium as I am today with regard to live streaming connected TV (CTV) for sports and events. There are numerous incredible broadcasters…
There are many challenges that media owners face in today’s OTT industry with how to handle live streaming events. How can media owners learn to equip themselves and combat these challenges? Vice president of the advanced solutions group at SpotX,…
The race for the 2020 election has begun. Posturing on both sides of the aisle is amplifying as candidates prepare for elections that will determine party nominees, congressional and senate seats, and the presidential appointment. The stakes are high. The…
Last month, SpotXers took the stage in San Francisco for the annual Spark Summit to discuss the SpotX’s use of Spark Streaming applications. Senior Software Engineers Landon Robinson, Jack Chapa, and Ben Storrie shared tips and tricks on navigating Spark…