Netflix Archives

A Streaming Wars State of the Union: Unexpected Successes and Struggles of Subscription Video on Demand in the Year 2020

November 12, 2020Zach AtlasApple, Apple TV+, blog, Disney, HBO Max, Hulu, NBC Peacock, Netflix, Peacock, Quibi, streaming wars

Toward the end of 2019 we speculated on the impact the introduction of four new video streaming platforms might have on an increasingly overcrowded market. Much has happened in the last 11 months, and with several new players launching in…

NBCU’s Peacock Will Soon Take Flight: A Bold Advertising Strategy to Distinguish Itself from the Competition

February 18, 2020Zach AtlasApple TV+, blog, Comcast, Cox, CTV, Disney, HBO Max, Hulu, NBC, NBC Peacock, NBCU, NBCUniversal, Netflix, OTT, Peacock, Peacock Streaming Council, SNL, streaming, streaming wars

In December we laid out the new players entering the streaming wars and discussed the impact we expect them to have on the industry and consumers’ viewing habits. One of the more unique new offerings we focused on is NBCUniversal’s…

The streaming wars: New players and lineup changes likely to stir up your OTT portfolio

December 12, 2019Zach Atlasad-support, Apple, Apple TV+, blog, connected TV, CTV, Disney, HBO Max, Hulu, NBC Peacock, Netflix, OTT, streaming, streaming wars, video

The streaming wars are heating up. The kitchen is jam-packed and the number of cooks looking to add some pizzazz to the menu is not slowing down anytime soon. Only a few short months ago, subscribing to either Netflix or…

A Streaming Wars State of the Union: Unexpected Successes and Struggles of Subscription Video on Demand in the Year 2020

NBCU’s Peacock Will Soon Take Flight: A Bold Advertising Strategy to Distinguish Itself from the Competition

The streaming wars: New players and lineup changes likely to stir up your OTT portfolio

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