SpotX was proud to take part in the recent Business of Media event held in Sydney’s Intercontinental Hotel. The event featured an impressive line-up of speakers including Jackie Lee-Joe, CMO of BBC International. She provided some wonderful and creative insights revealing how the BBC’s Blue Planet exemplifies a new era of entertainment that caters digitally to viewers both young and old. It was also interesting to hear from Louise Herron, CEO of the Sydney Opera House on the many ways her team has found to use digital channels to improve community engagement and customer experience while promoting and the history of Sydney’s iconic landmark.
Allen Klosowski, SVP of Advanced Solutions Group at SpotX, lead a session on The Future of TV where he shared data illustrating the current state of TV viewing in Australia and how changing consumer viewing habits and addressability provide opportunities to broadcasters and ad buyers today.
Check out our video recap below to better understand where the Australian market is in terms of addressable TV and the opportunities that lie ahead.