June will mark the ninth year since the release of the iPhone. Almost a decade since its debut, the disruption ushered in by Apple’s visionary device continues to change the way we consume media – with TV now feeling the force of its revolution.
Top of mind for all marketers is the quality of media their investments are able to procure. Strategic decisions continue to be made around the avoidance of fraud rather than the efficiencies of various buying patterns.
You’ve likely been hearing about VPAID 2.0 since last year and may be wondering exactly why it’s important to the video advertising industry. So, let’s demystify VPAID and talk about some of the reasons the industry is adopting this new standard from the IAB.
It’s only the beginning of 2016 and the Engineering department has already had one of their busiest months yet! February was filled with multiple university career fairs, a Return to Work Panel, our Engineering Recruiting Open House, and last but not least, a Women Who Code Winter Hackathon that took place here at our SpotX office.
What is a Private Marketplace? Private marketplaces (PMPs) provide customizable, invitation-only marketplaces where premium publishers make their inventory and audience available to select buyers. Often transacted through the use of Deal IDs, PMPs provide increased transparency and control for…
Earlier this month, more than 40 women from the Boulder/Denver community came together for our first annual Winter Hackathon. We joined forces with Women Who Code, a global nonprofit organization dedicated to inspiring women to excel in technology careers by…
Read up on the advantages and challenges of the open marketplace in the first part of our programmatic video evolution series.
SpotX is sponsoring and attending events all over the world this March. Look out for where we will be to meet with a SpotX team member. Check out our complete timeline of March events: GABBCON When: March 2 Where: New…
Super Tuesday is nearly upon us in one of the most fascinating election years in recent memory. While the general public has been focused on the stories of the candidates, those of us in the digital advertising industry have been just as interested in the story of how political ad dollars are being spent.
In most of today’s classrooms, computer education is focused on office skills, but not much time is spent on learning how the computer works, or how you can use computers to create new programs and invent new things.