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As OTT has become more popular, it’s important for advertisers to understand the experience that their creatives have on the connected TV platform. Over the next two weeks, we’ll highlight what the connected TV “ad experience” is like. In this week’s video, you’ll learn about the main video types available via OTT and what the two basic video revenue models are for OTT media owners.

Next week, we’ll look at the two main types of ad creatives that can be played for OTT content and which method works best for different campaign goals.

Want to learn more right now? Enroll in our Connected TV Masterclass and learn more about:

  • The percentage breakdown of households for each major connected TV device
  • What type of content viewers are consuming on connected TVs
  • Viewer engagement for connected TV compared to traditional TV  

Use promo code “CTV”when signing up.

Read more from our Mastering CTV series:

Intro to OTT

Evolution of OTT


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