The Asia-Pacific and Japan video advertising market is in growth mode – there is no doubt about it. Brand advertisers are realising that video advertising must be part of their marketing mix if they are to effectively reach them across a multitude of platforms.
Budgets are shifting from traditional media channels and the options available to brand advertisers and their agency partners to benefit from targeted advertising automation are widening.
Brands and agencies can gain even more value from their advertising dollars if they take the right steps in implementing a pure programmatic video advertising strategy.
Download your copy to learn:
- The value of including digital video in your marketing mix
- The benefits of programmatic buying
- How to implement a pure programmatic video advertising strategy
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