SpotX University
SpotX University offers a growing library of educational resources designed to help you become a better, smarter, and more successful marketer in the ad tech industry.
Available courses:
The TV Buyer’s Guide to Connected TV
The TV industry is currently undergoing one of the biggest shifts in its history, and there’s a huge opportunity for traditional TV advertisers to expand their deep TV-expertise to capitalize on it. In this course, you’ll learn how to navigate this new world of connected TV (CTV) and the ways it can complement your current TV-strategy.
Class 1: The importance of connected TV
Class 2: The nuances of connected TV
Class 3: How to activate a connected TV strategy
Keeping it clean: Brand safety for today’s digital age
Having the proper brand safety strategy in place helps ensure that your brand’s ads appear in relevant and appropriate environments. In this course, we’ll pull back the curtain on how fraudsters operate to ensure you are running on trusted and transparent inventory.
Class 1: Common Brand Safety Concerns
Class 2: Industry Initiatives
Class 3: SpotX Brand Safety Efforts
Class 4: Brand Safety Best Practices
A video buyer’s guide to auctions
Auction dynamics can play a key role in any brand’s supply bath optimization. In this course, we’ll walk you through the four key components of a successful advertising strategy using different auction types.
Class 1: How Auction Dynamics Work
Class 2: Applying Bidding Strategies to Different Auctions
Class 3: Understanding Your Ad Partner Capabilities
Class 4: How to Analyze Current Auction Performance
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