SpotX University: Ad Tech and Digital Video Courses
SpotX University offers a growing library of educational resources designed to help you become a better, smarter, and more successful marketer in the ad tech industry.
Did you know that U.S. firms spent over $19 billion on third-party audience data & data-use solutions in 2018, up 17.5% from 2017? This increase has occurred in part by the rise in digital advertising and is in spite of increased scrutiny on the use of consumer data.
Class 1: Data challenges advertisers face today
Class 2: Enabling your data
Class 3: How to activate an advanced data strategy
The TV industry is currently undergoing one of the biggest shifts in its history, and there’s a huge opportunity for traditional TV advertisers to expand their deep TV-expertise to capitalize on it. In this course, you’ll learn how to navigate this new world of connected TV (CTV) and the ways it can complement your current TV-strategy.
Class 1: The importance of connected TV
Class 2: The nuances of connected TV
Class 3: How to activate a connected TV strategy
One reason why many advertisers are hesitant to move toward connected TV is due to the complexity of the OTT landscape. In this course, we’ll walk you through the common questions and concerns, laying a foundation as you plan your OTT strategy.
Class 1: Introduction to connected TV
Class 2: The CTV ad experience
Class 3: Live environments
Class 4: Targeting
Class 5: Measurement
Class 6: Brand safety
Class 7: Activation
Having the proper brand safety strategy in place helps ensure that your brand’s ads appear in relevant and appropriate environments. In this course, we’ll pull back the curtain on how fraudsters operate to ensure you are running on trusted and transparent inventory.
Class 1: An introduction to brand safety concerns
Class 2: Brand safety in connected TV environments
Class 3: Industry initiatives combating fraud
Class 4: A deeper look into SpotX’s brand safety efforts
Class 5: Putting it into practice
Get up to speed on the foundational concepts of the programmatic industry. In this course, we’ve leveraged our in-house team of experts to create a one-stop-shop for learning the essentials of how programmatic video works.
Class 1: An overview of programmatic video
Class 2: Understanding the demand side
Class 3: Understanding the supply side
Class 4: Collecting cookie data
Class 5: Developing a media plan
Class 6: An overview of ad formats
Class 7: Basics of ad serving
Auction dynamics can play a key role in any brand’s supply bath optimization. In this course, we’ll walk you through the four key components of a successful advertising strategy using different auction types.
Class 1: How auction dynamics work
Class 2: Applying bidding strategies to different auctions
Class 3: Understanding your ad partner capabilities
Class 4: How to analyze current auction performance
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