Looking back less than a decade ago, TV advertising meant buying a spot within a certain program and hoping your target audience was tuning in. Today, that has shifted completely to where advertisers can reach specific audiences wherever they’re…
The past year has seen massive shifts in the video advertising landscape. Traditional power spenders such as travel and automotive put their advertising on hold while other industries — from personal finance to home fitness to online education — invested…
Who’s excited for the new year? While companies across the industry faced numerous challenges throughout 2020, we also have all made great strides in meeting the changing needs of consumers. The overarching trends we’ve seen thus far aren’t necessarily…
This is a guest post authored by Andrew Tint, Programmatic Partnerships at DISH Media. The market predicts that CTV advertising spend will hit $10B in 2021, and will continue to grow as the COVID-19 crisis accelerates cord cutting across…
Who else is excited to think about a new year and a fresh start? While 2020 has been quite a whirlwind, the silver lining is that the last several months have been a great time to test new approaches, trial…
While the predictions business might be a particularly fraught one these days, it is still necessary for us to have foresight as we plan for 2021. On our final day of SpotX Connect: Sightlines, I hosted a panel with some…
People are consuming content on connected devices at a scale we’ve never seen before, which is opening new opportunities for advertisers. Implementing a connected TV (CTV) advertising strategy can become challenging with the significant fragmentation of the CTV and over-the-top…
The sophistication of programmatic advertising has grown by leaps and bounds since its inception. Once viewed as a means for selling remnant inventory, programmatic has evolved into a tool used by premium media owners to execute direct sales. This shift…
We spoke with a few of our data management platform (DMP) partners — Nielsen, Neustar, and Oracle — to understand how media owners and publishers can activate their first-party data to attract advertisers. In our current landscape, advertisers are looking…
Coronavirus, also known as COVID-19, is rapidly spreading around the world. Its effects can be felt in every industry and digital advertising is certainly not immune. This post covers the impacts we’re seeing on digital advertising and trends we’re seeing…