Check out the first blog post on OTT advertising (over-the-top advertising) as a part of our PTV Topics series.
Gone are the days of booking your summer vacation though a travel agency. As technology has reshaped yet another major industry, the emergence of the internet and countless travel planning services has shifted the duties of traditional travel agents directly into the hands of consumers themselves.
We’re looking forward to a busy month packed with events all around the globe.
Keep track of where the SpotX team will be throughout the month of May
The last fifteen months at the FCC have yielded some of the most consequential policy decisions since the commission’s founding in the 1930s. From net neutrality to redefining what constitutes an MVPD, commissioners have consciously pursued positions that promote innovation and foster competition across an industry that currently offers consumers very little choice.
June will mark the ninth year since the release of the iPhone. Almost a decade since its debut, the disruption ushered in by Apple’s visionary device continues to change the way we consume media – with TV now feeling the force of its revolution.
Top of mind for all marketers is the quality of media their investments are able to procure. Strategic decisions continue to be made around the avoidance of fraud rather than the efficiencies of various buying patterns.
You’ve likely been hearing about VPAID 2.0 since last year and may be wondering exactly why it’s important to the video advertising industry. So, let’s demystify VPAID and talk about some of the reasons the industry is adopting this new standard from the IAB.
It’s only the beginning of 2016 and the Engineering department has already had one of their busiest months yet! February was filled with multiple university career fairs, a Return to Work Panel, our Engineering Recruiting Open House, and last but not least, a Women Who Code Winter Hackathon that took place here at our SpotX office.
What is a Private Marketplace? Private marketplaces (PMPs) provide customizable, invitation-only marketplaces where premium publishers make their inventory and audience available to select buyers. Often transacted through the use of Deal IDs, PMPs provide increased transparency and control for…