As the world collectively strives to stay home to combat COVID-19, our lives look very different than they did a month ago. In turn, everything about our day-to-day has shifted, including media habits. From how we work to how we…
2018 was a record-breaking year for digital video and TV advertising with another huge year-over-year increase in spend. Global total media ad spend was estimated at $628.63 billion in 2018 — with digital accounting for 43.5 percent of investments —…
Close to 80 percent of advertisers plan on adopting data-driven targeting in the next year. The vast majority of media owners plan to meet those needs in the next year. How will you capitalize on the value of your audience…
In 2017, the IAB announced ads.txt, an initiative designed to increase transparency in the programmatic advertising ecosystem. Over the past year, SpotX has advocated for the initiative’s adoption and as a result, we’ve seen an above industry average adoption rate;…
With MTM Research, SpotX put together a forecast of the connected TV advertising market, across five major European markets. Fill out the form below to view the infographic.
The EU’s General Data Protection Regulation (GDPR), set to go into effect on May 25th, 2018, will fundamentally change how companies are legally able to handle personal data. Given that much of the value creation of adtech companies is derived…
Brand safety and inventory quality have been in SpotX’s DNA since day one. We’ve not only invested heavily in industry-leading solutions, we also have a dedicated team solely focused on the cause. We understand that it takes a mixture of…
Top buyers and broadcasters across the industry are waking up to the value of OTT. Explore the growing opportunity surrounding over-the-top video on connected TVs, gaming consoles and other connected devices. Fill out the form below to learn more and…
The way people are watching TV is rapidly evolving. In the past year, global connected TV (CTV) usage has grown by over 300 percent with devices like Apple TV and Roku leading the charge followed by audiences on gaming consoles…
The internet is getting bigger every day and it’s becoming more challenging for advertisers to reach consumers efficiently. With this in mind, we launched Curated Marketplaces in 2015 — giving advertisers access to inventory that was packaged according to their needs, and providing…