This is a guest post authored by Matthew Watson, CEO of SendtoNews. Online video (OLV) advertising is leading the way over other types of media advertising with expected growth of 12.8% in 2021, according to “Global Ad Trends: State of…
Who’s excited for the new year? While companies across the industry faced numerous challenges throughout 2020, we also have all made great strides in meeting the changing needs of consumers. The overarching trends we’ve seen thus far aren’t necessarily…
This is a guest post authored by Matthew Watson, CEO of SendtoNews. Over-the-top (OTT) and online video (OLV) advertising are both great ways for brands to reach their desired audiences with compelling creatives. OTT or connected TV (CTV) campaigns that…
What is server-side ad insertion (SSAI) or dynamic ad insertion (DAI)? SSAI is a process used to insert ads into a piece of high-quality, long-form content. For media owners, the ad insertion process allows for a buffer-less transition from content,…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. The video advertising landscape in Australia and around the world is competitive, fragmented, and rich in its variety of…
We are in the midst of a revival for video marketing: consumer preferences are changing, we can no longer rely on cookies, and technology is changing the relationships between buyers and sellers. It’s the perfect time to reevaluate everything from…
With families around the world staying home to help prevent the spread of coronavirus, children are tuning in to online content for both education and play at an incredible rate. Publishers of kids’ content and games have had to respond…
In 1968, the Detroit Tigers won the World Series and I turned 5. My grandfather and I watched every game on a black and white TV with rabbit ears. Whenever the picture got fuzzy, my Grandpa would say “Jackie, go…
With major events such as the FIFA Women’s World Cup and the US Open, 2019 has proven to be a monumental year for sports, with millions streaming content across their phones, desktops and connected devices. 10 years ago, streaming live…
The way we consume video has evolved dramatically over the last 30 years. When I think back to my childhood, my family always had a TV with a cable package, but we also had a wonderful machine called a VCR….