For several years, the advertising industry talked about connected TV (CTV) as an emergent technology. Great for incremental reach or performance campaigns – but lacking the scale to make it a true rival to traditional TV. And then, 2020 happened,…
Over the last decade, Jukin Media has built a portfolio of digital-first media brands that, in recent years, has become a staple of the free ad-supported streaming TV (FAST) ecosystem. Those brands, which first found success on social media to…
Consumers flocked to streaming services in unprecedented numbers in 2020, and they had a plethora of options — which continue to grow every day — from which to choose. As consumers update their entertainment setups to align with today’s digital…
The past year has seen massive shifts in the video advertising landscape. Traditional power spenders such as travel and automotive put their advertising on hold while other industries — from personal finance to home fitness to online education — invested…
Dear Valued Clients and Partners: Today, we have exciting news: Magnite, the largest independent sell-side advertising platform, has entered into a definitive agreement with our parent company, RTL Group, to acquire SpotX. Together with Magnite, we will serve some of…
What lies ahead for video advertising in 2021? The drastic shift in audiences’ video viewing behaviors and record growth in connected TV (CTV) advertising have already inspired exciting new developments, which will surely continue throughout this year. We asked leaders…
This year, holiday shopping is falling in line with the changes brought about by 2020: less in-person, more online. In early November, we launched a holiday-focused edition of SpotX Ignite which highlighted five key holiday shopping trends we expect to…
Who’s excited for the new year? While companies across the industry faced numerous challenges throughout 2020, we also have all made great strides in meeting the changing needs of consumers. The overarching trends we’ve seen thus far aren’t necessarily…
It has been an exceptional year for the advertising industry. In 2020, brands and their agencies have adapted to the new home-centric consumer landscape by increasing their investment in digital advertising across TV and digital formats. This has accelerated the…
Who else is excited to think about a new year and a fresh start? While 2020 has been quite a whirlwind, the silver lining is that the last several months have been a great time to test new approaches, trial…