In recent years our industry has slowly shifted away from second-price auctions in favor of the reduced complexity offered by first-price auctions. The move to first-price auctions introduces a much needed level of transparency to the industry and allows buyers…
For the last several years, Pixalate has been releasing quarterly reports called Seller Trust Indexes. They’re meant to provide a publicly available ranking system to allow the advertising industry to assess the quality of each of the sell-side platforms available…
It’s been a year and a half since GDPR went into effect. The IAB Tech Lab’s first attempt at an ad tech industry standard to manage the regulation, the Transparency and Consent Framework, has achieved some adoption but still has…
According to advertisers, measurement is a leading challenge to the growth of over-the-top (OTT) and connected TV (CTV) advertising. Buyers want the measurement capabilities they’ve come to expect for desktop and mobile to be available for OTT and CTV. One…
Mobile devices have become central to our lives. In fact, according to a Deloitte study, consumers around the world check their phone within five minutes of waking up in the morning. Around 20 percent of consumers check their phone more…
With both media owners and ad buyers activating increasing amounts of first- and third-party data to improve ad targeting, effective transactions at scale are sometimes held back by legitimate data privacy concerns. Broadcasters and MVPDs, who often sell ads based…
With the continued rise of connected TV (CTV), traditional TV advertisers might be feeling some pressure to jump into this new wave of content consumption. But with all the hype of viewers moving over to connected TV, does that mean…
If you’re like the majority of US households, you might unwind after a busy day by watching the news or your favorite sitcom on TV. However, rather than receiving your show from a traditional broadcast signal or cable service provider,…
The advertising industry continuously takes new measures and develops new technology to identify and eliminate illegitimate inventory. In the last two years, the Interactive Advertising Bureau (IAB) Tech Lab, along with their technical working groups and committees which include players…
An up-what? In the thick of Upfronts season, worlds collide. Upfront TV buys, where media agencies have the opportunity to preview pending programming at the network level for upcoming TV seasons, is also where many media dollars are promised, allocated,…