Dear Valued Clients and Partners: Today, we have exciting news: Magnite, the largest independent sell-side advertising platform, has entered into a definitive agreement with our parent company, RTL Group, to acquire SpotX. Together with Magnite, we will serve some of…
What a year it’s been. The relationship between consumers and brands has evolved in ways that nobody predicted, or was prepared for. Yet we’ve seen tremendous resilience in advertising and purchase behavior. There’s no doubt that while several industries have…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. Today’s digital landscape is a fierce battleground for attention with consumers confronted with endless distractions. It’s getting progressively harder to…
This post was originally published on April 20, 2020, and was updated with new data on September 30, 2020. It’s time to throw the political advertising playbook from the last election cycle out the window. With the continued rise…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. COVID-19 has driven a surge in digital media consumption during the lockdown; however, advertisers and brands have cut their marketing…
For the last several years, Pixalate has been releasing quarterly reports called Seller Trust Indexes. They’re meant to provide a publicly available ranking system to allow the advertising industry to assess the quality of each of the sell-side platforms available…
Note: This post reports on data for the period ending April 15. Check back in to the SpotX.tv blog and SpotX Ignite for new posts and trending data. It’s been over a month now since most of the US began…
Coronavirus, also known as COVID-19, is rapidly spreading around the world. Its effects can be felt in every industry and digital advertising is certainly not immune. This post covers the impacts we’re seeing on digital advertising and trends we’re seeing…
March marks Women’s History Month as well as International Women’s Day – both of which celebrate the many remarkable achievements of women past and present. We thought we’d join in and feature some of the amazing, accomplished women we work…
In October, we outlined some of the opportunities and challenges that stood in the path of growing ad spend in over-the-top (OTT) environments. Despite these challenges, ad spend in OTT continued to grow in 2019 and budgets are predicted to…