With the continued rise of connected TV (CTV), traditional TV advertisers might be feeling some pressure to jump into this new wave of content consumption. But with all the hype of viewers moving over to connected TV, does that mean…
The way we consume video has evolved dramatically over the last 30 years. When I think back to my childhood, my family always had a TV with a cable package, but we also had a wonderful machine called a VCR….
My wife and I are foodies. Some of our favorite places are “farm-to-table” that specialize in artfully prepared, locally grown, Southern cuisine. Nothing pretentious mind you- just simple, GMO-free, and seasonal. We even like to shop the weekend farmer’s market…
In March of 2009, Syncbak was founded to make live local broadcast television available over the top (OTT) to viewers across the country. Today, just 10 years later, Syncbak powers over 12 million hours of live local streaming to OTT…
The video advertising ecosystem has changed a lot over the last few years, including some of the core ways in which ads are transacted. On a macro level, the pendulum has swung between an open marketplace concept to more of…
Video consumption habits are evolving. This is in part due to “cord-cutters” — people who cancel their cable and other pay TV subscriptions, often opting instead to consume premium content via the internet. Despite the shift, linear TV still dominates,…
In March, SpotXers took to the mountain air in Vail, Colorado for the Digiday Publishing Summit, rounding out our sixth year as a premier partner. The event brought together premium publishers to discuss the transforming advertising landscape and how they’re…
This article was originally published on AdExchanger in its “On TV and Video” column on February 25, 2019. You can find the original article here. For a few years now, traditional pay TV providers in the United States have lost…
2018 was a record-breaking year for digital video and TV advertising with another huge year-over-year increase. One of the major drivers of growth was the emergence of over-the-top (OTT) and connected TV (CTV) fueled by an increase in audience size…
2018 was a record-breaking year for digital video and TV advertising with another huge year-over-year increase in spend. Global total media ad spend was estimated at $628.63 billion in 2018 — with digital accounting for 43.5 percent of investments —…