Super Bowl Sunday is on the horizon. Across the country football fans are preparing for the big game, deciding who they are going to root for, planning watch parties, and organizing snacks. The Super Bowl is an event with many…
There are many challenges that media owners face in today’s OTT industry with how to handle live streaming events. How can media owners learn to equip themselves and combat these challenges? Vice president of the advanced solutions group at SpotX,…
This article was written by Matthew Isaia, account executive, digital sales at DISH Media (Sling TV and DISH Network). As we all know, video consumption continues to dynamically change. Viewers want full control of their content and the convenience to…
It was great to be a part of the second Future of TV Advertising Forum held in Sydney in February, thanks to the Mediatel Events Team. Doltone House, Jones Bay Wharf was a fantastic spot to be especially when Sydney…
SpotX and Yospace recently hosted a breakfast event in Sydney, sharing key principles and best practices for monetising major live events at scale in 2019. Drawing from both technology companies’ wealth of experience, they outlined the complexities involved in delivering…
2018 was a record-breaking year for digital video and TV advertising with another huge year-over-year increase in spend. Global total media ad spend was estimated at $628.63 billion in 2018 — with digital accounting for 43.5 percent of investments —…
As part of its global Total Video strategy, RTL Group announced today that it has fully acquired the UK-based server-side ad insertion (SSAI) solutions provider Yospace. Consumer behaviors around the world continue to drive growth in online video streaming —…
In October, industry thought leaders gathered at Current during Advertising Week to discuss the state of the industry for advertising to discuss the gap between digital video and linear TV at SpotX Connect. The event included insights from representatives from…
Interview with Kevin Schaum of SpotX and IABM.tv Kevin Schaum, senior director of Advanced Solutions Group at SpotX, recently spoke with IABM.tv about the monetization of OTT offerings, the challenges in live OTT environments for both ad servers and advertisers,…
Over the last couple of weeks, we’ve spoken with our global managing directors on the trends, challenges, and opportunities for ad tech in each region across Europe and Asia Pacific. This week, we’re talking with SpotX managing director for the…