Thanks to growing data privacy concerns and the General Data Protection Regulation (GDPR) implementation in 2018, personal data projection and government enforcement have become two of this year’s hot topics in just about every digital media discussion. To shed more…
For some time now, the world has been talking about 5G — the next big evolution for telecom and connectivity. But if you’re like me, the terms 2G, 3G, 4G, 4G LTE, and 5G may carry little significance. In short,…
In the 1970s, the first cable TV networks began to emerge to the wider U.S. audience. Names like HBO, ESPN, and Nickelodeon offered viewers new and exciting content compared to what we were used to. At the same time, TV…
Continuing from our posts on SDK spoofing and click injection and flooding, the final round of our in-app fraud series will focus on bundle ID spoofing. To put it simply — bundle ID spoofing is the app-equivalent of domain spoofing….
Earlier in our in-app fraud series, we discussed SDK spoofing. Today, we’re going to review two additional types of in-app fraud — click flooding and click injection. For app developers looking to increase their install rates in the most cost-efficient…
As someone who was hacked and locked out of her own email account for weeks and only regained access after several desperate pleas on Twitter, I understand the negative impact of hackers and the importance of brand safety and transparency….
Can you believe it has been nearly 20 years since Will Smith and Salma Hayek won over our hearts with the classic western comedy film, Wild Wild West! I can still hear the wicky-wild-wild theme song blasting through the speakers…
Software development kit (SDK) spoofing is a form of sophisticated invalid traffic that is particularly nefarious because it’s notoriously difficult to detect. It involves a bad actor figuring out how various app SDKs transmit install and attribution data. It then…
Before we get into things, let me start by saying that this isn’t going to be about authorization or any of the many, many mechanisms for authenticating a user and authorizing that user to access your system. While those mechanisms…
For the last couple of years, most of what you read in industry publications is about connected TV (CTV). It makes sense that it’s such a hot topic because CTV provides digital buyers with access to your TV screen, which…