It has been an exceptional year for the advertising industry. In 2020, brands and their agencies have adapted to the new home-centric consumer landscape by increasing their investment in digital advertising across TV and digital formats. This has accelerated the…
As streaming behaviors have matured, so too have attitudes towards streaming services and ad tolerance. Consumers love the flexibility connected TV (CTV) and streaming services provide, and the a la carte nature is a reality that many don’t want to…
CTV has progressed beyond its status as a new entrant to the market, with more consumers opting to access TV through streaming services. More than 61 million homes in Europe’s Big 5 markets watch CTV. Almost all are tuning in…
Do you remember what you were doing two years ago in the summer of 2018? The likelihood is that despite it not being that long ago, life looks quite different now. Two years ago, I joined SpotX to pursue an…
We are in the midst of a revival for video marketing: consumer preferences are changing, we can no longer rely on cookies, and technology is changing the relationships between buyers and sellers. It’s the perfect time to reevaluate everything from…
The SpotX platform delivers millions of video advertising impressions each day. This gives our team a privileged viewpoint of media trends from around the world. As a global pandemic creates new challenges for advertisers and media owners, SpotX remains committed…
We’ve covered publisher first-party data, advertiser first-party data and second-party data, but there is still yet another key type of data – third-party data. What is third-party data? Third-party data is any information collected by an entity that does not…
Allen Klosowski, SVP, Advanced Solutions Group, SpotX, and Paul Ranger, VP of Technology Sales, Cadent, discuss how we can move the industry forward together Addressable advertising is growing, with industry experts saying it’ll hit $3.3 billion in spend next year….
As you walk down La Croisette during the Cannes Lions, it is clear why the festival remains one of the most prestigious advertising events in the world. Senior executives from agencies, brands, and media owners all migrate to the Cote…
2018 was a record-breaking year for digital and online video with another huge year-over-year increase in spend. Global total media ad spend was estimated at $628.63 billion for 2018 — with digital accounting for 43.5 percent of investments — including…