We’ve covered publisher first-party data, advertiser first-party data and second-party data, but there is still yet another key type of data – third-party data. What is third-party data? Third-party data is any information collected by an entity that does not…
Allen Klosowski, SVP, Advanced Solutions Group, SpotX, and Paul Ranger, VP of Technology Sales, Cadent, discuss how we can move the industry forward together Addressable advertising is growing, with industry experts saying it’ll hit $3.3 billion in spend next year….
As you walk down La Croisette during the Cannes Lions, it is clear why the festival remains one of the most prestigious advertising events in the world. Senior executives from agencies, brands, and media owners all migrate to the Cote…
2018 was a record-breaking year for digital and online video with another huge year-over-year increase in spend. Global total media ad spend was estimated at $628.63 billion for 2018 — with digital accounting for 43.5 percent of investments — including…
It wasn’t too long ago that the only concurrence in the digital video industry at large was the actual media itself and the third-party data housed by data management platforms (DMPs) used to target these campaigns. When all we were…
The hot topic these days seems to really be focused around supply path optimization. From a buyer’s perspective who is purchasing media in a programmatic or managed service capacity, it is a very complex ecosystem to navigate who actually has…
Thanks to growing data privacy concerns and the General Data Protection Regulation (GDPR) implementation in 2018, personal data projection and government enforcement have become two of this year’s hot topics in just about every digital media discussion. To shed more…
For some time now, the world has been talking about 5G — the next big evolution for telecom and connectivity. But if you’re like me, the terms 2G, 3G, 4G, 4G LTE, and 5G may carry little significance. In short,…
In the 1970s, the first cable TV networks began to emerge to the wider U.S. audience. Names like HBO, ESPN, and Nickelodeon offered viewers new and exciting content compared to what we were used to. At the same time, TV…
Continuing from our posts on SDK spoofing and click injection and flooding, the final round of our in-app fraud series will focus on bundle ID spoofing. To put it simply — bundle ID spoofing is the app-equivalent of domain spoofing….