Although television viewership remains strong, consumer viewing habits have shifted dramatically from broadcast and over-the-air video to live and VOD content delivered via over-the-top. Advertisers accustomed to running commercials on traditional television are adapting their buying strategies to cater to the growing number of consumers who have adopted over-the-top (OTT) delivery methods.
ZypMedia is a demand-side advertising platform specializing in helping local advertisers bridge the audience gap between traditional, digital and over-the-top delivery points for video and display advertisements. Based on SpotX and ZypMedia platform data spanning from April 2017 to January 2018, this case study explores how ZypMedia’s OTT-focused tools for local advertisers generated unparalleled growth in OTT ad spend.
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