Getting Political – Introducing Precision Geo-Targeting Just in Time for Election Season
SpotX is now putting the power into the hands of publishers to forecast and target at a more granular level to get the exact geography they desire. With this level of targeting control, publishers can help the advertisers they work with successfully meet their local marketing objectives and reach their target audience with increased precision. Political campaigns for the 2016 presidential campaign are about to be in full swing and granular geo-targeting is just the tool publishers need to capture more of that billion dollar budget.