Private Marketplace Best Practices – PMPs Part 3
Just like anything else in the industry, to make PMPs successful, all players have to strike a balance between competing demands.
Just like anything else in the industry, to make PMPs successful, all players have to strike a balance between competing demands.
Deal ID has emerged over the past few years as a way to individually match buyers and sellers as a part of programmatic ad buying. It’s used in the context of private marketplaces to allow buyers and sellers to negotiate a variety of deal criteria before the deals actually occur. For example, the two parties may negotiate…
This post reveals a comprehensive private marketplace definition and outlines the value of transacting within a private marketplace (PMP).
We recently sat down with Matt McLaughlin, COO at DoubleVerify to discuss the current state of fraud in the industry. Given that DV is a proven market innovator with technology that delivers transparency and accountability, ensuring fraud protection and brand safety, we knew he would have great insights to share with us…
For brand safety reason, it’s incredibly important that advertisers understand and have control over where their ads are served. Just imagine how a movie ad for Warner Bros. serving on a site promoting pirated content would undermine the Warner Bros. brand. But that is exactly what can happen when advertisers fall victim domain bait and switch. Marketers think they are buying ad space on legitimate, brand-friendly sites, but in reality…
Proxy traffic is an interesting one. Commonly referred to as the Tor network, Tor just happens to be the most common proxy network. Tor browsing works by bouncing users’ communications through a distributed network of relays all around the world, effectively anonimizing users’ traffic. While proxy networks have a very legitimate use for individuals with privacy concerns as it prevents third parties from surveilling their internet connection to gather data such as what sites they visit and their physical location, it of course has less legitimate uses as well…
The start of the New Year is always an exciting time in the ad:tech industry. With a plethora of predictions for the New Year and reflections on the past, AdExchanger brings together some of the best brains in the industry for a two-day Industry Preview event, which just took place in New York. Here are some of our top takeaways from the event…
Botnets are a problem we’ve all unfortunately become intimately familiar with over the past few years. How does it work you ask? Fraudsters infect a large number of computers by sneaking malicious code into software installations, disguising themselves as something innocuous. This generally happens with home users who remain completely unaware their machines are performing automated tasks over the internet to do all kinds of malicious things like monetize fraudulent sites…