The Connected TV Advertising Opportunity in Europe
With MTM Research, SpotX put together a forecast of the connected TV advertising market, across five major European markets. Fill out the form below to view the infographic.
With MTM Research, SpotX put together a forecast of the connected TV advertising market, across five major European markets. Fill out the form below to view the infographic.
Last week, we spoke with Sebastien Robin on trends, challenges and opportunities in ad tech in France. This week, we sat down with Chris Blok, country manager of Australia and New Zealand at SpotX, to check in the shift from…
In France, the ad tech market has seen an increase in consumption around OTT. Sebastien Robin, managing director at SpotX, shared the key trends and predictions for connected TV in France in a recent video interview. “We believe that major…
Top buyers and broadcasters across the industry are waking up to the value of OTT. Explore the growing opportunity surrounding over-the-top video on connected TVs, gaming consoles and other connected devices. Fill out the form below to learn more and…
In the last two weeks, we’ve covered data-driven personalized ad campaigns in Asia, and the advancement of OTT in the Benelux region. This week, Dr. Oliver Vesper, managing director of Germany at SpotX, shares the challenges, trends and opportunity for…
For the ever-changing ad tech industry, 2017 was dominated by innovation, growth and a constant vocabulary of buzzwords. From header bidding and brand safety — to walled gardens and more, we’d like to share a few of our highlights. A…
The way people are watching TV is rapidly evolving. In the past year, global connected TV (CTV) usage has grown by over 300 percent with devices like Apple TV and Roku leading the charge followed by audiences on gaming consoles…
Across the five major TV markets in Western Europe, video consumption habits are evolving and audiences are increasingly accessing TV content delivered via the internet on connected TVs. Television industry executives are excited by the opportunity to apply digital techniques…
Few industries love their jargon more than AdTech. Right now there is a convergence of two trends going on, each laden with their own acronyms, that is causing the creation of even more acronyms. So what are those trends you ask?