For the ever-changing ad tech industry, 2017 was dominated by innovation, growth and a constant vocabulary of buzzwords. From header bidding and brand safety — to walled gardens and more, we’d like to share a few of our highlights.
A guide to connected devices
2017 was a big year for connected TV, and we kicked off the new year with a guide to connected devices. Connected TV devices come in many shapes and sizes—smart TVs, gaming consoles, set-top boxes, etc.—we’ve got your guide to all things CTV.
A guide to programmatic marketplaces
In March, we released a guide to programmatic marketplaces, going over the difference between open, private, and SpotX Curated Marketplaces. What’s the difference between these three, and which is the best fit for your business? Check out the post to find out.
Components of a modern video ad server
As a modern video ad serving platform, SpotX discussed the components that characterize a modern video ad server and describe why they’re indispensable to advertisers and media owners today:
- Cross-screen ad serving
- Holistic inventory management
- Transparent reporting and insights
Dynamic ad insertion
In May, we answered the question, What is Dynamic Ad Insertion? Dynamic ad insertion adds another layer to the capabilities of a modern video ad server, helping advertisers and media owners take full advantage of what it has to offer. But that’s not all – check out the full article to learn more about the benefits of Dynamic Ad Insertion.
Brand Advisory Board
In August, SpotX hosted a Brand Advisory Board Retreat to connect brands with premium publishers. The Brand Advisory Board reinforced the importance of brand safe inventory, getting a message across to the right consumers, and utilizing the right tools to run a successful campaign.
That’s a wrap, 2017! We’re looking forward to seeing what this new year will bring to the advertising industry. Until then, you can catch up on our latest blog posts here.