The Biggest Ad Tech Stories of 2018
Before we head out for the holidays and come back in the new year, let’s take a look back at the biggest ad tech stories from 2018. GDPR No other story made more of an impact on advertising technology this…
Before we head out for the holidays and come back in the new year, let’s take a look back at the biggest ad tech stories from 2018. GDPR No other story made more of an impact on advertising technology this…
The six-month anniversary of the GDPR implementation date was last week, so we feel it is a good time to look back on the landmark privacy law and its effects on ad tech. Here are some observations and learnings since…
If you’re a publisher with traffic in the EU or are thinking about doing business in that region, then you probably already know what GDPR is. Consumer privacy is becoming an increasingly hot topic, and — aside from GDPR —…
It has been an eventful year so far for the advertising industry. Alongside innovations in programmatic advertising — including automated guaranteed and first-price auctions — there has been significant industry consolidation. Businesses are adjusting to the impact of new regulations,…
In our first post in our California Consumer Privacy Act (CCPA) series, we introduced the new legislation and talked through its purpose. The law provides an opportunity for publishers to (re)establish trust with their customers through increased transparency and accountability….
On the heels of the implementation of the General Data Protection Regulation (GDPR) in the EU and a number of data privacy scandals in the US comes the California Consumer Privacy Act of 2018 (AB 375). The law is enforceable…
The GDPR enforcement deadline has come and gone. We all remember the headlines. Doomsday. Apocalypse. Disaster. Panic. Madness. Insanity. The End of the World. Y2K is famous for being one of the biggest and sensationalist “nothings” in history. The world…
The EU’s General Data Protection Regulation (GDPR) goes into effect on May 25, 2018, and requires a significant amount of coordination between all members of the digital advertising ecosystem. In our previous GDPR posts, we focused on the impact of…
Over the last couple of weeks, we’ve spoken with our global managing directors on the trends, challenges, and opportunities for ad tech in each region across Europe and Asia Pacific. This week, we’re talking with SpotX managing director for the…
The EU’s General Data Protection Regulation (GDPR), set to go into effect on May 25th, 2018, will fundamentally change how companies are legally able to handle personal data. Given that much of the value creation of adtech companies is derived…