In July, we covered Apple’s announcement that with iOS 14, Apple will disable the IDFA by default and users must actively opt-in to share it with each app. We discussed how Apple got here and what publishers should start doing…
IAB Europe’s promising update to its announced Transparency and Consent Framework, known as version 2.0 (TCF 2.0) is set to be widely used starting on August 15, 2020. Publishers do not have to present all users with the new consent…
You’ve seen the headlines. Apple has crippled, or killed, its identifier for advertisers (IDFA), leading to the apocalypse for ad-supported mobile publishing. Is it really the apocalypse? To learn the truth of how this latest change from Apple will affect…
Connected TV adoption and viewership has been growing for years and has accelerated substantially due to the COVID-19 crisis. A recent study shows that the pandemic appears to be accelerating the cord-cutting shift, with 64% of respondents saying they cut…
The California Consumer Privacy Act (CCPA) is a landmark consumer privacy bill that took effect on January 1, 2020, though the California Attorney General cannot bring enforcement action until July 31, 2020. The intention of the act is to enhance…
We’ve covered publisher first-party data, advertiser first-party data and second-party data, but there is still yet another key type of data – third-party data. What is third-party data? Third-party data is any information collected by an entity that does not…
The California Consumer Privacy Act (CCPA) is a landmark consumer privacy bill that will take effect on Jan 1, 2020. The intention of the act is to enhance the privacy and consumer protection rights of California residents. The penalties for noncompliance…
It’s been a year and a half since GDPR went into effect. The IAB Tech Lab’s first attempt at an ad tech industry standard to manage the regulation, the Transparency and Consent Framework, has achieved some adoption but still has…
If you’re plugged into ad tech, you’ll surely know that one of the hot topics around the industry is supply path optimization (SPO). We’ve written about the basics of supply path optimization as well as what the future holds. Today,…
Earlier in our in-app fraud series, we discussed SDK spoofing. Today, we’re going to review two additional types of in-app fraud — click flooding and click injection. For app developers looking to increase their install rates in the most cost-efficient…