ctv dev
TCF 2.0 Is Final. What Changed and What Actions Should Publishers Take to Implement It?
It’s been a year and a half since GDPR went into effect. The IAB Tech Lab’s first attempt at an ad tech industry standard to manage the regulation, the Transparency and Consent Framework, has achieved some adoption but still has…
What supply partner consolidation (SPC) means for advertisers
Do you know your number? How many supply-side partners (SSPs) are you using to buy inventory? Are all of your SSPs brand safe, ads.txt compliant, Platinum TAG certified? What are the potential cost savings if you can achieve campaign goals…
How SpotX works with the IAB Tech Lab to improve inventory quality and supply chain visibility
Sellers.json and the SupplyChain object – available now for buyers to utilize immediately Our brand safety manifesto says that … “We do not accept that there is a place in our industry for fraud and veiled practices — we reject…
SpotX Guardian
SpotX Appoints First Ever Chief Scientist and Opens 27th Office
Signaling continued growth, SpotX hires former Rakuten Marketing CTO to lead new Salt Lake City office DENVER and SALT LAKE CITY — June 4, 2019 – SpotX, the leading global video advertising and monetization platform, today announced the appointment of…
SpotX Earns Independent Recertification for TAG Anti-Fraud, Anti-Piracy, Anti-Malware, IQG Seals via BPA Worldwide
Video advertising and monetization platform among first supply-side platforms (SSPs) in industry to achieve “TAG Platinum Status” by earning all four seals from Trustworthy Accountability Group SHELTON, Conn., DENVER and LONDON — May 30, 2019 — SpotX, the leading…
Farm-to-Table Digital Video
My wife and I are foodies. Some of our favorite places are “farm-to-table” that specialize in artfully prepared, locally grown, Southern cuisine. Nothing pretentious mind you- just simple, GMO-free, and seasonal. We even like to shop the weekend farmer’s market…
What Are sellers.json and the OpenRTB SupplyChain Object?
In April, the IAB Tech Lab introduced two new technical specs for public comment, sellers.json, and the OpenRTB SupplyChain object. The IAB is hoping to use these specs to increase trust in the digital advertising supply chain, specifically on the…