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Delivered quarterly, each issue of this newsletter is dedicated to providing advertisers and the ad tech community with a trusted resource for all things brand safety related. We’ll feature interviews with industry experts, track new standards, and share best practices to help you confidently protect your brand.
Read the latest issue
April 2020
Included in this issue:
- What to know about new CTV app identification standards from the IAB Tech Lab
- How advances in OTT and programmatic impact political advertising
- How SpotX and SimilarWeb protect buyers from low-quality traffic acquisition tactics
- Best practices for transacting in the CTV landscape in the wake of DiCaprio
Read previous issues
Stay up-to-date on app-ads.txt, sellers.json, and SupplyChain; understand what brand safety truly entails; see how DoubleVerify tackles fraud on CTV; and ensure you’re correctly verifying SSAI transactions.
Learn how SpotX works with the IAB Tech Lab to improve inventory quality, get all your questions answered on fraud in CTV/OTT environments, and see what’s on SpotX’s do-not-buy list.