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Delivered quarterly, each issue of this newsletter is dedicated to providing advertisers and the ad tech community with a trusted resource for all things brand safety related. We’ll feature interviews with industry experts, track new standards, and share best practices to help you confidently protect your brand.
Read the latest issue
November 2020
Included in this issue:
- What to expect as the demise of third-party cookies nears
- A curated reading list of inventory quality news and analysis from across the industry
- What to know about buyers.json, how it works, and the benefits
- How IRIS.TV helps advertisers improve contextual targeting strategies for video
- How to evaluate what brand suitability means for your brand
Read previous issues
Learn how to evaluate transparency in your journey to supply path optimization, take a look at changes to the 2020 upfronts, and get the best practices to avoid CTV fraud.
Stay up-to-date on app-ads.txt, sellers.json, and SupplyChain; understand what brand safety truly entails; see how DoubleVerify tackles fraud on CTV; and ensure you’re correctly verifying SSAI transactions.
Understand new CTV app identification standards from the IAB Tech Lab, get your political advertising questions answered, see how SpotX and SimilarWeb protect buyers, and make sure you’re transacting safely in the CTV landscape.
Learn how SpotX works with the IAB Tech Lab to improve inventory quality, get all your questions answered on fraud in CTV/OTT environments, and see what’s on SpotX’s do-not-buy list.