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Delivered quarterly, each issue of this newsletter is dedicated to providing the advertising community with a trusted resource for all things related to inventory quality and brand safety. We’ll feature interviews with industry experts, track new standards, and share best practices to help you confidently protect your brand.
Read the latest issue
Included in this issue:
- Answers to your most-asked questions about buyers.json and the DemandChain Object
- A curated reading list of inventory quality news and analysis from across the industry
- How to improve transparency in the programmatic landscape with Sellers.guide
- Best practices for avoiding fraud in CTV environments
Read previous issues
Learn more about the new ads.txt standard for CTV, take a look at the impact of recent ad fraud schemes, and hear from Dr. Augustine Fou about how to solve digital ad fraud.
Learn how to evaluate transparency in your journey to supply path optimization, take a look at changes to the 2020 upfronts, and get the best practices to avoid CTV fraud.
Stay up-to-date on app-ads.txt, sellers.json, and SupplyChain; understand what brand safety truly entails; see how DoubleVerify tackles fraud on CTV; and ensure you’re correctly verifying SSAI transactions.
Read all there is to know about a post-cookie world, understand buyers.json, prepare your contextual video strategy, and evaluate your approach to brand suitability.
Understand new CTV app identification standards from the IAB Tech Lab, get your political advertising questions answered, see how SpotX and SimilarWeb protect buyers, and make sure you’re transacting safely in the CTV landscape.
Learn how SpotX works with the IAB Tech Lab to improve inventory quality, get all your questions answered on fraud in CTV/OTT environments, and see what’s on SpotX’s do-not-buy list.