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Delivered quarterly, each issue of this newsletter is dedicated to providing advertisers and the ad tech community with a trusted resource for all things brand safety related. We’ll feature interviews with industry experts, track new standards, and share best practices to help you confidently protect your brand.
Read the latest issue
March 2021
Included in this issue:
- New ads.txt and app-ads.txt standard for CTV and OTT inventory
- What to know about the StreamScam and ParrotTerra ad fraud operations
- A curated reading list of inventory quality news and analysis from across the industry
- Dr. Augustine Fou’s advice for preventing digital ad fraud
- Best practices for avoiding fraud in CTV environments
Read previous issues
Read all there is to know about a post-cookie world, understand buyers.json, prepare your contextual video strategy, and evaluate your approach to brand suitability.
Learn how to evaluate transparency in your journey to supply path optimization, take a look at changes to the 2020 upfronts, and get the best practices to avoid CTV fraud.
Stay up-to-date on app-ads.txt, sellers.json, and SupplyChain; understand what brand safety truly entails; see how DoubleVerify tackles fraud on CTV; and ensure you’re correctly verifying SSAI transactions.
Understand new CTV app identification standards from the IAB Tech Lab, get your political advertising questions answered, see how SpotX and SimilarWeb protect buyers, and make sure you’re transacting safely in the CTV landscape.
Learn how SpotX works with the IAB Tech Lab to improve inventory quality, get all your questions answered on fraud in CTV/OTT environments, and see what’s on SpotX’s do-not-buy list.