How Does ads.txt Work?
Take a closer look at how ads.txt works.
The ad tech industry is in an uphill battle against fraud, learn how organizations like the IAB and companies like SpotX are committed to the fight with ads.txt.
As the world adapted to the pandemic and phrases like “the new normal” became the new normal, activities that once relied on in-person attendance found new homes online. While viewership was already shifting from traditional cable TV to over-the-top…
It has been an exceptional year for the advertising industry. In 2020, brands and their agencies have adapted to the new home-centric consumer landscape by increasing their investment in digital advertising across TV and digital formats. This has accelerated the…
IAB Europe’s promising update to its announced Transparency and Consent Framework, known as version 2.0 (TCF 2.0) is set to be widely used starting on August 15, 2020. Publishers do not have to present all users with the new consent…
Economic environments create powerful incentives for innovation and there’s no question 2020 illuminates the need for marketers to embrace rapid responses, require flexibility and transparency, and ask more of their media partners in supporting these needs. For all of these…
For the last several years, Pixalate has been releasing quarterly reports called Seller Trust Indexes. They’re meant to provide a publicly available ranking system to allow the advertising industry to assess the quality of each of the sell-side platforms available…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. The video advertising landscape in Australia and around the world is competitive, fragmented, and rich in its variety of…
Welcome to Xplore, your essential source of video advertising insight from across APAC, the most diverse region in the world. As consumption of over-the-top (OTT) content scales rapidly, how is it playing out in Southeast Asia specifically? In a panel…
Advertisers, media owners, and technology providers alike recognize the need for industry-wide standards that prevent advertising fraud, piracy, and malware. Estimates of the cost of ad fraud range greatly: White Ops and the ANA estimate $5.8B globally, while Cheq predicts…