Bad actors exploited ads.txt in scheme targeting high-profile publishers
Bad actors exploited ads.txt in scheme targeting high-profile publishers
Bad actors exploited ads.txt in scheme targeting high-profile publishers
The Interactive Advertising Bureau (IAB) Tech Lab introduced their Authorized Digital Sellers specification, commonly called ads.txt, in June of 2017. The specification was a major step forward in the fight against misrepresented traffic and was quickly adopted by the industry….
SpotX releases infographic tracking adoption of IAB initiative DENVER and LONDON, — September 17, 2018 SpotX, the leading global video advertising and monetization platform, today announced the launch of a new infographic that highlights its 100% compliance with the IAB’s…
Ads.txt, an IAB initiative released in 2017 to combat bad actors in the ad tech industry, is a simple and, when used correctly, cost-effective way for publishers to protect their inventory. Ads.txt is easy to implement, but requires trust that…
In 2017, the IAB announced ads.txt, an initiative designed to increase transparency in the programmatic advertising ecosystem. Over the past year, SpotX has advocated for the initiative’s adoption and as a result, we’ve seen an above industry average adoption rate;…
The popularity of ads.txt is on the rise. Adoption increased by 1,924 percent between September and December 2017 according to Pixalate’s 2017 Trends Report. Much of the increased adoption of ads.txt can be attributed to DSPs like DoubleClick Bid Manager…
Ads.txt (Authorized Digital Sellers) is the first neutral, free initiative that helps combat fraud and solve for transparency and inventory assurance industry-wide. In this webinar, SpotX joins other industry leaders including Centro, DataXu, Microsoft Casual Games and Omnicom Media Group to discuss…
In digital advertising today, the possibility of invalid traffic, hidden ads, ad stacking, domain spoofing and more, make the cleanliness of the industry more important than ever. SpotX takes the strongest stance on brand safety to ensure we do our…
SpotX moves to help ensure all inventory on its platform is from O&O publishers or authorized resellers with the contractual rights to resell the inventory.
So far in our blog series on ads.txt, we’ve addressed What is ads.txt? and How Does ads.txt Work?, but we haven’t covered, nor have we seen a great deal of discussion on, how ads.txt works with the content distribution model that companies like Vemba, Taboola and Ligatus bring to the table.