SpotX releases infographic tracking adoption of IAB initiative
DENVER and LONDON, — September 17, 2018 SpotX, the leading global video advertising and monetization platform, today announced the launch of a new infographic that highlights its 100% compliance with the IAB’s ads.txt specification version 1.0.1.
Since June 2017, SpotX has advocated for ads.txt adoption and helped educate publishers on the benefits of the Authorised Digital Sellers initiative, which is designed to empower publishers and distributors to declare who is allowed to sell their inventory. This improves transparency for programmatic buyers and the wider ecosystem as illustrated in the infographic.
To be 100% compliant, SpotX has ensured, since July, that when an ads.txt file is present, all bid requests to a demand side platform (DSP) are only from sellers within an ads.txt file. This guarantees the business will run in a fully compliant manner.
The infographic shows that 85% of SpotX publishers have adopted ads.txt, which is above the industry average of 60% adoption. It also depicts that ads.txt-enabled sites monetizing through SpotX deliver 12% higher viewability rates and 15% higher eCPM compared to sites without ads.txt. Although having an ads.txt file on a site does not guarantee it’s fraud-free, sites without ads.txt have approximately four times more invalid traffic on average, something SpotX actively works to eliminate via its in-house Brand Safety Team.
Mike Shehan, co-founder and CEO at SpotX explains, “SpotX is committed to working with publishers and advertisers to ensure the industry benefits from the positive results of ads.txt. A crucial trend we have observed is the growing support of DSPs including dataXu, MediaMath, and The Trade Desk whose increased implementation is driving industry-wide adoption.”
SpotX crawls 80,000 sites a day to collect ads.txt data. You can learn more about how to implement ads.txt and the history of the IAB specification in SpotX’s blog series.
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SpotX is the leading global video advertising platform that enables media owners and publishers to monetize premium content across desktop, mobile and connected TV devices. As a modern ad server with programmatic infrastructure, data enablement, and monetization solutions for OTT, outstream, and addressable TV, SpotX gives media owners and publishers the control, transparency, and actionable insights needed to understand buyer behavior, manage access and pricing, and maximize revenue. SpotX also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimizing media efficiency, reach, and audience targeting. With best-in-class technology purpose-built for video, SpotX’s holistic, brand-safe solution is employed by some of the largest media owners and publishers in the world including fuboTV, Microsoft Casual Games, Newsy, Samba TV, Sling TV, Vudu and partners with a variety of different companies within the digital video ecosystem including comScore, DoubleVerify, Integral Ad Science, JW Player, MediaMath, MOAT, Nielsen, Oracle, and more.
Headquartered in Denver, SpotX has nearly 600 employees in 24 offices worldwide including Amsterdam, Hamburg, London, Los Angeles, Milan, New York, Paris, San Francisco, Singapore, Stockholm, Sydney, and Tokyo. In October 2017, RTL Group completed its 100% acquisition of SpotX which is currently combining its business with smartclip, a sister company. Learn more at www.spotx.tv and follow @SpotX on Twitter and LinkedIn.