Advertisers, media owners, and technology providers alike recognize the need for industry-wide standards that prevent advertising fraud, piracy, and malware. Estimates of the cost of ad fraud range greatly: White Ops and the ANA estimate $5.8B globally, while Cheq predicts…
As advertising technology evolves, so does the need for advertisers to increase their focus on brand safety. SpotX is committed to building a better, safer, and more transparent industry to help advertisers understand exactly where their ads appear online. The…
Sellers.json and the SupplyChain object – available now for buyers to utilize immediately Our brand safety manifesto says that … “We do not accept that there is a place in our industry for fraud and veiled practices — we reject…
This week’s Product Pulse is brought to you by the SpotX Brand Safety Team. Brand safety is one of our core competencies, and we believe in doing everything we can to keep supply chains as clean as possible. To learn…