This year has accelerated the development of several digital video trends. Among them, we’ve seen audience data strategies evolve in response to new privacy regulations and the death of third-party cookies. We’ve also seen a surge in video viewership across…
Advertiser demand for CTV keeps growing right along with the increase in CTV audiences. With higher demand and more advertisers looking to get in the game, understanding the ecosystem and measuring the quality and performance of CTV buys becomes even…
For the last several years, Pixalate has been releasing quarterly reports called Seller Trust Indexes. They’re meant to provide a publicly available ranking system to allow the advertising industry to assess the quality of each of the sell-side platforms available…
Advertisers, media owners, and technology providers alike recognize the need for industry-wide standards that prevent advertising fraud, piracy, and malware. Estimates of the cost of ad fraud range greatly: White Ops and the ANA estimate $5.8B globally, while Cheq predicts…
As advertising technology evolves, so does the need for advertisers to increase their focus on brand safety. SpotX is committed to building a better, safer, and more transparent industry to help advertisers understand exactly where their ads appear online. The…
Sellers.json and the SupplyChain object – available now for buyers to utilize immediately Our brand safety manifesto says that … “We do not accept that there is a place in our industry for fraud and veiled practices — we reject…
This week’s Product Pulse is brought to you by the SpotX Brand Safety Team. Brand safety is one of our core competencies, and we believe in doing everything we can to keep supply chains as clean as possible. To learn…