SpotX Blog: Year in Review
In what seems like a blink of an eye, another holiday season has come and gone. Instead of just jumping into a new year, we’re also heading into a new decade. Over the last year — and throughout the last…
In what seems like a blink of an eye, another holiday season has come and gone. Instead of just jumping into a new year, we’re also heading into a new decade. Over the last year — and throughout the last…
The California Consumer Privacy Act (CCPA) is a landmark consumer privacy bill that will take effect on Jan 1, 2020. The intention of the act is to enhance the privacy and consumer protection rights of California residents. The penalties for noncompliance…
SpotX for Change is our community engagement program that began back in 2015 to formalize our culture of giving back. In addition to sponsoring volunteer opportunities for employees, SpotX for Change includes a gift-matching program that matches 100% of the…
The streaming wars are heating up. The kitchen is jam-packed and the number of cooks looking to add some pizzazz to the menu is not slowing down anytime soon. Only a few short months ago, subscribing to either Netflix or…
What deems a story shareable? In an aim to answer that question, Shareably, a bootstrapped lifestyle company publishing thousands of articles across eight properties, measures the value of any story by whether a reader would share it with friends and…
Last month, we hosted our eighth SpotX Explains it All event in LA. SpotX Explains it All brings a panel of experts and the Ad Tech community together to dig into our industry’s most pressing topics. When we were in…
APAC is the leading growth engine for almost all economic, technological, and developmental indicators, and nowhere is that more true than the growth of digital video consumption and production. With a multitude of countries and cultures to consider, the video…
The SpotX team was pleased to attend the recent “Programmatic TV” event, hosted by Adobe and gathering over 170 leading buyers, broadcasters, and suppliers in downtown Madrid. Attendees addressed a common objective: taking the temperature of the over-the-top (OTT) TV…
More than a year after GDPR took effect, companies are adopting greater transparency towards users around data use and collection. The most positive development from this period may be the awareness among consumers, who not only feel more responsible about…
The holidays are upon us, which means shoppers are out in force and advertisers are doing all they can to capture as much of the end-of-year windfall as possible. The 2019 holiday season is expected to be the biggest retail…