This year, holiday shopping is falling in line with the changes brought about by 2020: less in-person, more online. In early November, we launched a holiday-focused edition of SpotX Ignite which highlighted five key holiday shopping trends we expect to…
2020 has accelerated the rate of change in the ad tech industry. Trends that were previously on the horizon have been expedited as COVID-19 has us spending more time than ever at home – working, learning, and living in a…
As the world collectively strives to stay home to combat COVID-19, our lives look very different than they did a month ago. In turn, everything about our day-to-day has shifted, including media habits. From how we work to how we…
In October, we outlined some of the opportunities and challenges that stood in the path of growing ad spend in over-the-top (OTT) environments. Despite these challenges, ad spend in OTT continued to grow in 2019 and budgets are predicted to…
Last month, we hosted our eighth SpotX Explains it All event in LA. SpotX Explains it All brings a panel of experts and the Ad Tech community together to dig into our industry’s most pressing topics. When we were in…
As the demand for content viewed over streaming services continues to grow, so does the opportunity for ad spend in over-the-top (OTT) and connected TV (CTV). Thanks to the rise of shows like Stranger Things and Game of Thrones in…