Bethany Lechner, Author at SpotX

2 posts, 0

Bethany is a product marketing manager at SpotX. Prior to joining SpotX, she worked for various advertising and design agencies as a strategist, researcher, and writer. As a 2x CU Boulder graduate (BA/BS, MFA), she's an avid outdoors person who loves mountain biking.

SpotX Explains it All Recap: Using Quality Data to Fuel Video Campaigns

December 5, 2019Bethany LechnerIdentity Graphs, Publisher Provided ID, SpotX Explains it All, Unified ID

Last month, we hosted our eighth SpotX Explains it All event in LA. SpotX Explains it All brings a panel of experts and the Ad Tech community together to dig into our industry’s most pressing topics. When we were in…

Opportunities and Barriers for Ad Spend on the Path Toward the OTT Revolution

October 15, 2019Bethany LechnerCo-Viewing, CTV, OTT

As the demand for content viewed over streaming services continues to grow, so does the opportunity for ad spend in over-the-top (OTT) and connected TV (CTV). Thanks to the rise of shows like Stranger Things and Game of Thrones in…

SpotX Explains it All Recap: Using Quality Data to Fuel Video Campaigns

Opportunities and Barriers for Ad Spend on the Path Toward the OTT Revolution

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